The Top 3 Digital Marketing Courses in India
The digital boom in India has introduced quite some loud and evident changes in the way we operate. May it be jobs, businesses, or just our daily requirements, we all have witnessed the transition from regular to digitally advanced formats.
Digital Marketing has emerged as a key ingredient in all the changes that have been happening lately. It is quite important to understand how exactly the digital space evolved in India and how digital marketing worked as a pillar of these developments.
Before we jump right into the topics, why not start with answering a bunch of questions about digital marketing.
WHAT IS DIGITAL MARKETING?
It is the practice adopted for reaching out to large audiences through digital and online mediums for numerous reasons such as developing brand presence, generating leads, targeting potential customers, generating sales, etc.
It didn’t take very long for businesses to understand the true potential of digital marketing. The amount of time we spend consuming the internet is a very clear signal about how digital mediums can bring immense audience attention.
WHAT IS THE SCOPE IN DIGITAL MARKETING
The terms of marketing a product or a service have changed over several years. There is immense scope in digital marketing. The practices involved in digital marketing have shown tremendous results as compared to the traditional ways.
Having a website, an app, or just a social media page could actually help businesses build more reach than ever. We have seen the digital marketing industry boom in the last decade but it still has a long way to go.
The digital marketing industry created more than 2 million jobs every year in India. As a result of the digital revolution, businesses and organizations are switching towards online methods. Irrespective of what they deal in, having a website is a must for any business.
Well, just having a website won’t help either as long as it reaches the target audiences. A lot of practices are followed including content creation, ad campaigns, social media content, and a lot more in order to help businesses reach potential audiences.
Digital Marketing: Scope of Digital Marketing, and Career Options
With the increase of the user base on the internet, more businesses are promoting themselves over the internet and that makes Digital Marketing one of the hottest and growing sectors in 2021. The scope of Digital Marketing is huge and there are a lot of career options available in the field of Digital Marketing.
In this article, we are going to talk in-depth about Digital Marketing, the scope of digital marketing, courses available in digital marketing, and the career options in the field of digital marketing.
Types of Digital Marketing
SEO (Search Engine Optimization)
Search Engine Optimization is all about getting higher ranks in SERPs (Search Engine Results Page) of various search engines. This includes both on-page SEO and off-page SEO. On-page SEO is all related to how well you write a content piece using proper keywords and content. While off-page SEO is all about back-linking your work and promoting it outside the website.
For any webpage to rank high in SERP, it is important to have a good SEO rank/score.
Social Media Marketing
Social Media Marketing involves the promotion of a business or service through the use of social media by connecting and building a user base on social media. It includes paid and sponsored ads over social media to promote a business.
For example, you might have seen a lot of ads on YouTube while you watch a video or ads on your Instagram. That is all social media marketing.
Content Marketing is all about creating engaging and relevant content for the users so that they can have a better connection with the brand. This could be anything like publishing articles, vlogs, blogs, or photo galleries. It is all about creating consistent content.
E-Mail Marketing is sending promotional emails to a particular group of people who might have shown research in your services.
For example, you might be getting a lot of promotional emails from your e-commerce websites about the upcoming sale or a product you like.
This involves partnering with influencers on the internet to promote a business, product, or service because they already have a good audience and by getting them to promote your business, you get a chance to capture that audience base.
Another sub-part of this is viral marketing which is also very good. You see that nowadays anyone can go viral so by getting a viral sensation to promote your product, you can actually reach a larger audience.
You might have seen a lot of examples of this. A lot of influencers on Instagram, YouTube promote a lot of products from various brands, and some viral sensations also get sponsorships from big brands.
Mobile Marketing is all related to sending promotional messages and making calls for promoting a product, or service. You have a ton of examples of this right now in your SMS app.
It is 2021 and Digital Marketing is one of the most growing sectors in terms of career opportunities. I just typed digital marketing on my LinkedIn and it showed me over 186,000 job results globally, so one thing that is clear is, there is no lack of jobs in Digital Marketing.
As the statistics show that more than half of new users or potential customers come from the Internet, Every sensible company which is trying to promote their business, product, or service knows that the importance of having a good digital image of theirs on the internet. That is one of the major reasons why a lot of companies encourage Digital Marketing and realize its importance in today’s world.
The traditional marketing techniques have lost their charm and Digital Marketing now has the lead in promoting any business, product, or service.
It is quite easy to do digital marketing compared to traditional marketing as you can operate a lot of things just from one place which automatically increases the scope of digital marketing.
If you want to enter into Digital Marketing, there are a lot of openings for you. You can start Digital Marketing on your own, or you can also work for a company.
Good Job Opportunity
Digital Marketing is one of the best tools for any business to reach out to a wider audience as it is very reliable, highly reachable, and very engaging. Digital Marketing has of a lot of different types of job profiles like SEO Manager, Social Media Manager, Content Writer, Online Relations Manager, Digital Marketing Manager, and a lot of other job profiles. The job opportunity in Digital Marketing is endless.
Flexibility of Time
To be a Digital Marketing executive, you don’t really have to check-in to your office at sharp 9 am. Most of the Digital Marketing works can be done via phones and computers only and that too remotely. So you can have the flexibility of time and you can work accordingly.
For example, if you are a social media manager for a company, you only need their social media handles and you can create posts from your home only. You can do this any time of the day and then schedule it for a particular time to be published.
Having huge job openings in various sectors of digital marketing that offer the flexibility of time and amount of work just increases the scope of Digital Marketing.
Career Options and Salary in Digital Marketing
Important Thing to Know
This is very important for anyone who is just planning to enter in Digital Marketing sector. Yes, it can pay you a very good amount but it will not earn you much in the beginning for sure. You see in the beginning, the main focus of any individual should be building a good skill set, then finding clients.
Just do the work even if they offer you a little bit low but make sure that you impress your clients with your work so that they stay well connected to you and give you more assignments. Once you have a good connection and work with your clients, you can ask for raise. This will also help in building your portfolio which will help you in getting the bigger assignments from big clients.
For example, if you are a Social Media Manager, then the skills you need to have are great command over two languages at least, communication skills, a good understanding of trends, photo editing, designing. With these skills, you will have to create a good engagement on social media that will impress your client.
Jobs and Salary in Digital Marketing
To understand the type of jobs and salary payout that you can get in the area of Digital Marketing, we will go step-by-step and see some Job Profiles, their day-to-day work, and the salary that one can possibly make in that area.
Now to establish a solid ground, the average salary of a Digital marketing executive can be somewhere between INR 3, 00,000 to INR 4, 00,000. The factors that affect salary payout are skilled, hiring company, and place of work.
To give you an example, if you manage social media for an MNC, then you will be obviously paid more compared to you managing the social media of a new startup. Now let us see some job profiles:
Digital Marketing Manager
If you are a Digital Market Manager, then you will have a lot of responsibilities like managing/channeling the company’s social media, website, hiring content creators, making collaborations with influencers, and more. Basically, it is managing all the aspects of Digital Marketing and you will have to acquire really good skills for this.
A Digital Marketing Executive can earn somewhere between INR 20,000 to INR 45,000 per month.
Social Marketing Manager
The day-to-day job of a social marketing manager is to create engagement on the company’s social media to attract customers. This includes creating social media posts and answering queries on social media.
One can earn between INR 15,000 to INR 30,000 per month in this area.
This is one of the most popular fields in Digital Marketing, and the day-to-day job of an SEO manager is to rank the websites on search engines so the websites are more reachable.
One can earn between INR 15,000 to INR 30,000 per month as an SEO Manager.
This involves writing blog posts, publishing images, creating videos for clients and can earn you between INR 10,000 to INR 20,000 per month. The earning depends a lot on your skills and portfolio.
E-Mail Marketing Executive
The day-to-day task for an e-mail marketing executive is to send promotional emails to the targeted audience to generate leads. One can make between INR 15,000 to INR 25,000 per month as an e-mail marketing executive.
The good thing about Digital Marketing is that it does not require you to be bound in a particular organization. You can opt as a freelancer and make even more money by doing various different tasks.
One can also start his/her own blog or channel and then apply all the digital marketing strategies, get their platform monetized, and can earn even INR 1,00,000 per month as there is no cap to maximum income.
So these were all the career options and salary in digital marketing and their day-to-day tasks.
BEST 3 DIGITAL MARKETING COURSES IN INDIA
When it comes to the best digital marketing courses in India, IIM SKILLS tops the list with a decent margin. It has been actively offering courses around internet marketing for the last 6 years and has remained very consistent throughout.
Over the years more than 8000 students and professionals from over 30 countries have completed their digital marketing training from this institution. IIM SKILLS has a unique reputation for the quality of training it offers and that is the primary reason for its incredible brand presence.
Let’s go through some of the most highlighting factors of the digital marketing course by IIM SKILLS:
∙ 15 Certifications
The course offers a total of 15 certifications authorized by some of the biggest organizations in the digital space. The certifications are internationally accepted and capable of adding immense value to your resume. Having the opportunity to earn the Google, HubSpot, and Facebook certification, you can actually, build a very attractive profile as a digital marketer to find high-paying jobs, or in fact clients.
The certification distribution is as follows:
∙ 8 Google Certifications
∙ 3 HubSpot Certifications
∙ 1 Facebook Blueprint Certification
∙ 1 IIM SKILLS Digital Marketing Master Course Certification
These certifications carry a lot of value and having them clearly suggests that the candidate has mastered the craft of digital marketing.
∙ Premium Tools
Tools have a very important role to play in digital marketing. Every single procedure demands the use of one or more digital marketing tools and therefore it is quite important for any aspiring digital marketer to learn the applications and operations of such tools.
IIM SKILLS through its digital marketing master course offers access to several premium tools worth INR 79,000+ for free to the students. It’s a great gesture by the institute for allowing the students to have their hands on the tools can be very helpful.
∙ Practical Course
The course has a very unique and interesting approach towards helping students and professionals learn the core depths of digital marketing. IIM SKILLS has always believed in the fact that practical learning can outstand theory-based learning.
This is one of the key reasons why in this digital marketing course by IIM SKILLS, there is no unnecessary theory; rather the students will get the opportunity to have their hands on each and every module from the very first day.
∙ Expert Instructors
The concept of digital marketing is not very long and therefore to master it, one has to learn it from experienced professionals. Well, IIM SKILLS digital marketing course gives you the opportunity to learn from professionals who have been in the industry for over 10 years now and have worked for some of the biggest companies we’ve heard of.
They have helped thousands of students to build their careers in the digital marketing industry and their way of providing the training has been appreciated very much.
∙ Lifetime Access
The course allows the enrolled students to access the materials, and resources of this digital marketing course for the rest of their lives. This means, post completion of the course, the students can refer to any module of the course, study material, video lectures, e-books, and more at any point in their life for free.
∙ Placement Assistance
The digital marketing course offered by IIM SKILLS provides the students with 100% placement assistance where the expert professionals will guide the students about the best ways to scale their digital marketing career.
∙ Alumni Status
The students who completed their digital marketing training from IIM SKILLS are now placed at some of the most reputed companies in the world such as KPMG, Amazon, Flipkart, etc. A good number of students have started freelancing and few have created their own online businesses and are now using this knowledge to scale the growth for their business.
∙ Reviews and Rating
If you browse through the reviews of the course you will find literally thousands of them expressing how glad they’re for considering the IIM SKILLS digital marketing course. The students are quite satisfied with the kind of value they were served with.
This was little from a lot about the IIM SKILLS Digital Marketing Master Course. You might as well want to browse through the course page yourself to find more details that will help you understand exactly what to expect from this digital marketing course.
If facts there are free live online demo sessions conducted on their website which you can easily attend and explore more about the course.
UpGrad presents a range of courses for graduates to level up their skills. It offers courses from every stream of education starting from engineering, management, biology, commerce, arts, law, and a lot more.
The digital marketing course by UpGrad is one of the very popular courses people look up to. Created by some of the finest digital marketing professionals, the course has helped thousands of students to learn and master the craft of digital marketing.
The modules involved in the course are very much according to the present industry trends and therefore the course has managed to find good attention from relevant audiences. UpGrad as a platform is loaded with courses.
Their certification programs are also quite similar to that of college or university programs. In fact, they have collaborated with some of the finest institutions like IITs and NITs to create certification courses.
The collaborations are not just limited to India, rather they have covered some of the most reputed universities in the world to create an extraordinary course that brings you immense value and has great professional importance.
Earning a certification from one of those universities is a great deal itself, and now that norms have changed, companies are actually considering these certifications. This is one of the key reasons, completing a course from UpGrad can get you good placements, clients, or a strong profile that you can use to leverage your professional career.
You can find several digital marketing programs in UpGrad. Each one has a different course structure and different duration as well. One of their most popular digital marketing courses is the Post Graduation Digital marketing course by the University of Essex Online.
The duration of this course is 2 years and it has received an amazing response from the students. The course actually helped a lot of students find great jobs, get a salary hike, and even start their own businesses.
That was quite a bit about digital marketing courses offered by UpGrad and you may easily find more details browse through their website.
Lately, the market has been buzzing with the growing popularity of Simplilearn’s digital marketing course. If I were to describe SimpliLearn in short, I would say it is an online school that offers training courses in a variety of subjects.
The institution is quite popular for its Data Science courses; however, Simplilearn has a lot more to offer. The digital marketing course by this institute has also managed to grab good attention from aspiring digital marketers.
The course has been created keeping in mind the present industry standards and they have covered the very depths of digital marketing in this course. If you take a look at the reviews and ratings of the course, you’ll get a clear idea about how satisfied the students are with everything they got from this course.
It has helped professionals leverage their careers with this knowledge, a good number of fresh graduated got placed after learning the right set of skills from this course. In fact, Simplilearn has collaborated with some of the very reputed universities to facilitate their students with the best quality digital marketing training.
Simplilearn has partnered with companies like Microsoft, Amazon AWS, IBM, and also universities like Purdue University, Isenberg School of Management, Centre for Technology and Management Education.
The course and certifications come in a number of formats. They offer post-graduation courses, diplomas, master courses, and more. So, if you are one of the many aspiring digital marketers who want to scale a successful career in the digital marketing industry, then Simplilearn is a great course to consider.
The mentioned were some of the best digital marketing courses and the best you can do is consider browsing through the course page of each and try attending if any demo sessions are available. Although all the mentioned courses are immensely popular, IIM SKILLS appears to have a very outstanding approach that students have genuinely appreciated.
Their efforts to help students master all the practices involved in digital marketing show their prime objective of providing students with great value that will eventually, help the candidate scale their careers as digital marketing professionals.
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