Top 9 SEO Courses Online- Free and Paid

According to the latest statistics, 93% of the online work begins with search engines. Have you ever wondered how many times you search on Google, YouTube, or any other search engine? Did you think about why only a few websites rank among thousands of others? What helps these websites increase their online visibility? It’s because of SEO! SEO plays a significant role in enhancing your online visibility by optimizing the keywords for a search engine on your website. This article will explain what SEO is and provide a list of the best SEO courses online to help you learn more about the subject.

 

You may be wondering what your professional prospects and compensation will be after completing SEO courses online, as well as why you should enroll in one. The demand for SEO specialists has significantly increased as a result of the substantial rise in the number of online businesses.

 

In today’s digital world, everything is available on the internet with a single click. Search engines are used by people to find anything and everything they are looking for on the internet. With the help of SEO, search engines provide a terrific opportunity for business owners to bring targeted traffic to their websites.

 

Before we begin by listing down the best SEO online certifications, it’s crucial for you to have a brief knowledge of what SEO is and it works.

 

What is SEO?

 

SEO stands for Search Engine Optimization. SEO is the technique of obtaining traffic from search engines’ organic or natural search results. The main aim of SEO is to boost your website’s ranking on search engine results pages. The process of optimizing your website to rank higher on a Search Engine Results Page (SERP) so that you generate higher traffic on your website is known as search engine optimization (SEO).

 

The goal is to appear on the first page of Google results for the search words or keywords that are most important to your target audience. As a result, SEO is as much about understanding what your target audience needs or wants as it is about the technical aspects of how to set up your website.

 

SEO and Google- A correlation

 

Many people associate the word “search engine” with GOOGLE. The reason behind this is, that Google controls roughly 93 percent (latest statistics by Neil Patel) of the search engine industry. As Google is the most popular and widely used search engine, SEO is usually focused on what Google likes or focuses on. In order to be an SEO specialist, it’s important to have a thorough understanding of how Google works.

 

The Three Cornerstones of SEO

 

Building a brand, selling products or services, and generating content for the web, all serve to link you to your target customers and necessitate an optimized site to reach them. To accomplish this, you must generate content that caters to the audience’s requirements and interests.

 

The three pillars of (SEO):-

 

1. On-page SEO

The process of ensuring that your website’s content is relevant and provides a satisfying user experience is known as on-page SEO.

 

  Other elements of on-page SEO:

  • Title Tags
  • Internal Links
  • On-Page content
  • URL optimization
  • Relevant images
  • HTML code

 

2. Off-page SEO

Off-Page Optimization is the process of improving your site’s search engine rankings by engaging in activities that take place outside of it.

 

3. Technical SEO

The process of doing tasks on your website that have nothing to do with the content but are meant to improve SEO is known as technical optimization. This includes:

 

  • Checking the site speed
  • Make sure your website is mobile-friendly
  • Register your website to the Google search console
  • Use SSL
  • Check for plagiarism

 

To understand the techniques and methods of SEO, it’s crucial to enroll in well-structured and comprehensive SEO courses online.

 

What is an SEO Certification Course?

 

SEO courses online include 2-3 months of practical training and an internship. You will be given hands-on training with live projects and 100% placement support. SEO courses online are well-structured and comprehensive certification courses that cover the following topics:

 

  1. SEO- An introduction
  2. On-page and off-page SEO.
  3. Technical SEO
  4. Assistance in setting up your niche
  5. Google analytics and reporting in SEO

 

Who Should Opt for SEO Courses Online?

 

Before we begin telling you the eligibility criteria for enrolling in SEO courses online, we want you to ask yourself the following questions.

 

  • Do you have a creative mindset?
  • Are you good at analyzing your audiences’ needs?
  • Are you comfortable working on a website and maintaining it?
  • Are you good at researching( Keyword Research is a vital part of SEO.)?

 

If your answer to the above questions is YES! Then you are certainly eligible to enroll in a certification course for Search Engine Optimization(SEO). If you’re a newbie who wants to learn under the guidance of SEO specialists in an organized manner or a working professional who wants to upgrade their skills in the rapidly evolving market, taking courses and earning SEO certifications might be crucial.

 

Here are a few other finest online courses you must check

Online Digital Marketing Courses

Online Content Writing Courses

Online Technical Writing Courses

Online GST Certification Courses

 

Is SEO Online Certification Worth it?

 

One question might be striking in your mind. Are these SEO certification courses beneficial and do you actually need these courses to master the SEO techniques? The answer to your question is YES! By enrolling in an online SEO certification course you can learn the right SEO principles that a professional SEO practitioner should possess.

 

However, in order to genuinely become an expert in this field, one needs to have practical SEO experience, which develops with time. You don’t need to worry about the practical experience as the online SEO course provides in-hand training.

 

Career Prospects After Completion of an Online SEO Certification

 

Following are the career options after completion of the SEO certification course:

  • SEO Manager
  • Digital marketer
  • Content Marketer
  • Marketing consultant
  • Eunterpenuer
  • Social Media Manager

 

Syllabus and Course Framework for SEO Courses Online

 

The online SEO course is a comprehensive and dedicated course. The SEO training program is a combination of weekly training to ensure that participants receive both practical instruction and an internship for practical exposure. This dedicated course has exhaustive course modules to impart practical knowledge of Search Engine Optimization.

 

An introduction to Search Engine Optimization (SEO)

This module includes the following :

  • A brief introduction to SEO
  • Various types of SEOs
  • Importance of SEO in Digital Marketing
  • The time period SEO requires to show results

 

Choosing the Right Niche for Your Blog/website      

This module includes the following:

  • Setting up your niche
  • Introduction to micro and macro niches
  • An insight into a user-friendly website and website credibility.
  • An insight into user interface and experience.

 

On-page SEO

This module includes the following:-

  • Keyword research and keyword density
  • Long tail and short tail keywords
  • SEO for a local website
  • SEO for domestic website
  • SEO for international website
  • Heading and title tags( H1, H2, H3, H4)
  • Introduction to internal linking and external linking
  • Meta description

 

Off-page SEO

This module includes the following:

  • An introduction to off-page SEO
  • What are inbound links/backlinks
  • Google my business
  • Create high-quality content
  • How to avoid plagiarism
  • Generating backlinks with the help of cold emailing

 

Technical SEO

This module includes the following:-

  • External links
  • Understanding 404 error
  • Understanding 301 redirect
  • Understanding what are broken links
  • Permalinks
  • Title and Meta Length

 

Google Search Console

This module includes the following:

  • Benefits of search console
  • Register your website on Google Search Console
  • The technical execution of GSC
  • Site map and site coverage
  • Check your website’s performance
  • Removal of bad backlinks
  • Checking indexing and crawling rate

 

What is Google Analytics

 

This module includes the following:

  • Introduction to Google Analytics
  • Website traffic analytics
  • An analysis of audiences’ behavior( engagement rate, active users, etc)
  • Acquisition and traffic overview

 

SEO Reporting

This module includes the following:

  • Learn how to make monthly SEO reports
  • Learn how to make weekly progress reports
  • Report structures used in agencies
  • SEO reporting for freelancing

 

As you are aware of the fundamentals of SEO, and the SEO certification course syllabus, now let’s dive into the list of best SEO courses online.

 

List of Best SEO Courses Online

 

1. IIM SKILLS

 

One of the top educational institutions in the nation, IIM Skills offers a comprehensive and well-structured online SEO certification course that is meticulously developed and constructed by industry experts with years of experience in digital marketing.

 

To prepare students for the real-world market as soon as they complete the course, the courseware is created and calibrated with ensuring industry standards in mind with hands-on practical training. This exhaustive online Search Engine Optimization(SEO) Certification course is a dedicated 4 weeks practical training program with 8 weeks of internship with real-world in-hand projects.

 

SEO Course Highlights:

  • Avail the master certification after completion of the course
  • 2 months paid internship
  • Lifetime access to the course material
  • 100% practical training
  • 24*7 online support
  • Letter of recommendation
  • Full interview support
  • Access to SEO tools and themes

 

Course Duration:  4 weeks training + 8 weeks paid internship

Course Fee: 14900 + GST

 

IIM Skills SEO Course free demo invite

 

2. Yoast Academy

 

Apart from being one of the best WordPress plugins, Yoast also delivers world-class online training on Search Engine Optimisation. (of course, they are one of the best in the industry as far as SEO is concerned). Yoast offers comprehensive SEO training programs, from beginner to advance levels. The beginner level is free, and the advanced level is paid. You can enroll in different SEO courses such as SEO for WordPress, SEO copywriting training, and much more.

 

Course Highlights:

  • Certificate of completion
  • Practical SEO training
  • The course is designed by industry experts
  • Templates to build your SEO strategy
  • Quizzes to test your knowledge
  • Step-by-step guidance

 

Course Duration: Self-paced

Course Fee:

Free for beginners

$99 premium

 

Recommended Read: SEO Courses in Gurgaon

 

3. Semrush Academy

 

SEMrush is one of the leading institutions in the digital marketing industry that provides amazing SEO tools. SEO enthusiasts and learners can upscale their SEO expertise by enrolling in online SEO courses offered by SEMrush academy. We do not need to tell you the worth and authenticity of these SEO courses online dedicatedly designed and structured by no one but the SEO experts themselves. SEMrush offers courses related to SEO, SEM, PPC, and Content marketing – to name a few.

 

Course Highlights:

  • Training by digital marketing experts
  • Valuable course certificate to boost your value in the market
  • A plethora of SEO courses to cover all your pain points.
  • 100% free

 

Course Duration: self-paced

Course Fee: Free

 

4. Hubspot Academy

 

Hubspot Academy is a name that consistently tops the list when it comes to delivering high-quality content. Whether it’s their articles that most often rank on Google’s page one or their free training programs, they are always at the top in the digital marketing industry. Hubspot offers a self-paced free online SEO course for those who want some extraordinary SEO insights.

 

Course Highlights:

  • Learn how to do Keyword research for your website, on-page and off-page SEO, internal and external links, and much more.
  • Earn a HubSpot SEO certificate after giving the 1-hour online exam
  • Get access to the online Hubspot community
  • The course is absolutely free

 

Course Duration: Self-paced

Course Fee: Free

 

5.   Gotch SEO Academy

 

Nathan Gotch is the founder of Gotch SEO Academy, an institute for online training programs. Anyone who wants to learn and master high-level SEO in order to consistently rank #1 in Google and earn a lump sum amount can join their SEO courses online. Their white hat SEO training course is the most popular SEO course.

 

Course Highlights:

  • This course is specially designed for agency owners, SEO freelancers, and bloggers
  • Learn link acquisition
  • Learn Content promotion
  • Advanced methods to elevate your organic traffic.
  • Earn a valuable course completion certification

 

Course Duration:30+ hours of video training

Course Fee: $997

 

Recommended Read: Digital Marketing Courses in Delhi

 

6. The SEO Playbook

 

Founded by Robbie Richards, the SEO playbook is one of the most comprehensive yet straightforward SEO programs that you can find online. The course structure is designed for people who want to learn intermediate to advanced SEO techniques.

 

Course Highlights:

  • Lifetime access to all course content
  • Get access to 100+ training videos
  • 60+ course templates and documents
  • Earn a valuable certificate on course completion
  • Get training by Robbie on how to analyze the real-world business

 

Course Duration: 14 hours of training + 23 in-depth training videos(self-paced)

Course Fee: $ 497

 

7. Online Marketing Institute

 

OMI is one of the most trusted online digital marketing training institutes. It is specially designed for marketing professionals and enthusiasts who want to increase their online visibility and gain organic traffic and convert them into customers.

 

Course Highlights:

  • Understand the real-world SEO tactics to rank #1 on Google
  • Get access to advanced SEO tools
  • Learn the techniques to analyze your data with Google Analytics
  • Learn about server settings
  • Learn methods to avoid duplicate content
  • Learn keyword research

 

Course Fee: $47 per month

 

 

8. Coursera

 

Coursera is one of the leading online training platforms. US Davis offers the Search Engine Optimization(SEO) Specialisation on Coursera. The course is well-curated and structured and covers everything you need to know about search engines and their algorithms.

 

Course Highlights:

  • Hands-on project
  • Earn a certificate on completion of the course
  • Beginner level with a flexible schedule
  • Learn how to do a website’s competitive analysis

 

Course Duration: 5 months approx.

Course Fee: 2500 INR per month

 

Recommended Read: SEO Courses in Noida

 

9. Emarketing Institute

 

Emarketing Institute offers a free SEO course in the form of a 156 pages downable Ebook. Link building, social SEO, technical SEO, and many other topics are covered in the book. Try taking a free online exam if you wish to become certified. Each exam consists of 50 multiple-choice questions with a passing score of 50%. You must correctly respond to 25 out of 50 questions in order to receive certification.

 

Course Duration: Self-paced

Course Fee: Free

 

These were the top SEO courses online that you can choose to upscale your SEO skills.

 

Frequently Asked Questions(FAQs)

 

Q1.  Is SEO a good career option?

In the digital marketing industry SEO is one of the most in-demand career options for any marketing enthusiast. Almost every company/business around the globe are hiring SEO  specialist in order to produce better content and convert their leads into customers.

 

Q2. What are the fundamentals of SEO that a beginner needs to know?

There are three main pillars of SEO:-

  1. ON-Page SEO
  2. Off-Page SEO
  3. Technical SEO

 

Apart from these three, it’s the “content” that matters the most.

 

Q3. Is SEO a good career?

Yes! Yes! And Yes! SEO opens the door to a variety of career options. As an SEO expert you can do the following:

  • Become an SEO content writer
  • Establish your own SEO agency
  • Be an analyst
  • Become a full-time digital marketing
  • Become a freelancer

 

Conclusion

Hope this article helped you and you have got an insight into SEO and SEO courses online. We are looking forward to your feedback. If you have any queries you can feel free to ask in the comment box below.

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