Top 5 SEO Courses in Malaysia With Placement Assistance

Do you own an online business and looking to boost visibility and scale your business? Or you are a wannabe social media influencer looking for discoveries by people? Then you must have found that all roads lead to SEO. Search Engine Optimisation is the key. And to succeed at this, having a thorough understanding is necessary. The internet is inundated with numerous courses, but how do you know which one is the right fit for you? This article will take you through the important aspects of SEO and the top SEO courses in Malaysia. Before we move to SEO, we need to understand the broader perspective of marketing. 

 

What is Digital Marketing?

 

It is also known as online marketing. It is the process of promoting brands on the internet to connect with potential customers. This can be done through various forms like social media, web advertising, emails, push notifications, text or multimedia messages, etc. This kind of marketing is mainly aimed at mobile phone and computer users.

 

There are Different Types of Digital Marketing:

 

So, SEO is a big part of Digital Marketing.

 

What is SEO?

 

SEO stands for Search Engine Optimization. It is the process through which a website’s traffic and ranking can be improved organically on search engines such as Google, Yahoo, and Bing.

 

How Do Search Engines Work?

 

When you publish content on your website, the bots from the search engines crawl your site and review pages. It then indexes your page. If your page successfully answers a user’s question then your page will appear on the Search Engine Results Page (SERP).  One way to successfully do this is by incorporating keywords in your article.

 

keywords are words or phrases users often type into their search queries. They can be long-tail keywords or short-tail keywords. These must be related to your business or niche and must also have a good search volume, which means many users are looking for information on this particular keyword.

 

Why is SEO Important?

 

Honestly, how many times have you visited the second or the third page of the search results? Rarely. And that is why your content or website must rank on the first page of google. Now there are billions of websites churning out content on a day-to-day basis. How does your content stand out and rank on the first page of any search engine?

 

SEO does that for you. It is a practice of convincing search engines to show your content as one of the best sources that solve a user’s problem. This means that SEO brings free traffic to your website as opposed to paying for advertising.  This not only ensures you have a wider audience; it also means more leads and conversions for your business. SEO is an art and it takes time to master it, as it is dynamic. 

 

According to this research, organic search drives 53.3% of all website traffic, so whether you are a big enterprise or a small business, search engine optimization is something you can’t afford to turn a blind eye to if you want to get in front of new audiences who can be your future customers.

 

Recommended Read: Content Writing Courses in Malaysia

 

How Do You Start Learning SEO?

 

Whether you are a content writer, digital marketing professional, or business owner, a good knowledge of SEO will come in handy in growing your brand and presence in the digital world. A good way to start on this journey is by looking up some relevant SEO courses in Malaysia. SEO courses give you a good overview of the subject and are beneficial to understand the best practices. There are tons of free and paid courses available in the market. 

 

Listed below are a Few Top SEO courses in Malaysia:

 

1. IIM Skills

 

IIM Skills is a top institute that is globally renowned for its online course offerings. They are headquartered in New Delhi, India, but have students from all over the world. They are ranked no.1 for some of their professional courses like digital marketing and content writing by the top education blogs. They are one of the best-rated SEO courses in Malaysia. 

 

The Following Modules are Covered Under their SEO Program:

  • Introduction to SEO
  • Setting up the right niche
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Search Console
  • Google Analytics
  • Reporting in SEO
  • Bonus Module that covers resume preparation and career planning

 

The Key Takeaways of this SEO Course are:

  • Understanding the SEO Fundamentals by learning how search engines work, including crawling, indexing, and ranking.
  • On-page, Off-page, and Technical SEO: Learning to design, structure, and optimize websites for them to rank on the first page of Google. 
  • Understanding key concepts such as meta descriptions and schemas
  • Master of y over 200+ SEO factors
  • Learning Keyword Research and targeting them for optimized content.
  • Learning how to perform an effective competitor research
  • Learning about internal linking and backlinks
  • Masteofver various technical SEO tools
  • Keeping up with the search algorithms and adapting to changes in the SEO best practices
  • Understanding how to perform an SEO audit to identify problems and how to fix them.
  • Understanding how to pitch to new clients and learn the best professional-client onboarding practices.
  • Gain knowledge and support for an SEO career as a role in an organization or as a freelancer

 

Course Name: Advanced SEO Course

 

Course Highlights:

  • Certification provided after course completion
  • An opportunity to work on live projects 
  • Live and interactive training sessions
  • Lifetime membership with access to their latest and updated recordings and resources.
  • Incentivized training with two months of paid internship.
  • Helps to launch your career as a Certified SEO Specialist.
  • Helps in launching your SEO agency.
  • Become an expert in SEO with online publishing.
  • Learn to rank your blog/website on Google Search Engine
  • Letter of Recommendation.
  • 300+ Placement Support.
  • Complete Interview Support.
  • Lifetime support with Post Training Mentorship

 

Course Duration: 4 Weeks + 8 Weeks of paid internship

Course Fee: INR 14,900 + GST

 

IIM Skills SEO Course free demo invite

 

2. 360DigiTMG

 

360DigiTMG is an EdTech company that provides meticulously designed courses that are high in demand. Headquartered in India with branches in Malaysia, USA, East Asia, Australia, UK, Netherlands, and the Middle East. It is accredited by Universiti Teknologi Malaysia (UTM), Malaysia. It was established in 2013. 360DigiTMG provides one of the best SEO courses in Malaysia. Their SEO course provides16 hours of classroom sessions with 40 hours of assignments & e-Learning.

 

The Following Modules Are Covered Under Their SEO Program:

  • SEO & its importance
  • Importance of Keywords in SEO
  • Optimizing the content
  • Technical SEO and its aspects
  • Understanding content strategy
  • Understanding how to build links
  • On-page SEO
  • Understanding tools for SEO

 

The Key Takeaways of this SEO Course are:

  • Learning how search engines work
  • How to perform keyword research with brainstorming and through the planner
  • Unearthing the SEO strategies
  • Blending on-page and off-page techniques
  • Writing optimized content
  • Using social signals to indicate to the crawlers to improve the traffic
  • Powerful link building strategies
  • Learning how to rank in the top SERPs in Google

 

Course Name: Certificate Course in Search Engine Optimization (SEO) Training

 

Course Highlights:

  • A certificate in Search Engine Optimization is provided upon course completion from the university UTM of Malaysia
  • 8 hours of classroom or online sessions with 40+ hours of hands-on assignments
  • A free internship program after the course with job placement assistance
  • The dedicated team of mentors and trainers
  • Live Free Webinars with lifetime access
  • Assistance provided in resume building and LinkedIn review sessions
  • Access to their Learning Management System (LMS) for 6 Months
  • Provides both classroom and online sessions with access to recorded sessions
  • Help through the quiz and mock interviews
  • Hands-on experience through projects
  • Offline hiring events organized

 

Course Duration: 3 months

Course Fee: Available through a chat or call-back request

 

Recommended Read: SEO Courses in France

 

3. I3Matrix

 

I3Matrix is a well-known venture building company that specializes in providing a variety of services to its customers. From software development to marketing, from consulting to training courses, they provide services with an outreach that spans Malaysia, Indonesia, and Singapore. 

 

Headquartered in Kuala Lumpur, Malaysia, they help small and medium-sized enterprises go digital. They not only help develop new technologies but also provide several training courses. The SEO course they provide is one of the prominent SEO courses in Malaysia. 

 

The Following Modules Are Covered Under Their SEO Program:

  • Basics of Search Engine Optimization
  • Key SEO strategies
  • On-page optimization
  • Off-page optimization
  • Keyword analysis
  • Link building
  • Whitehat and Blackhat techniques
  • Content management system

 

The Key Takeaways of this SEO Course are:

  • Learning to optimize your website and develop SEO-friendly online content
  • Creating an ideal web design for your website
  • Learn Techniques to increase traffic to your website
  • Get in-depth knowledge of link building and keyword analysis
  • How to rank your content  on search engines
  • Developing a search engine friendly website
  • Ability to build your SEO agency to do the above for other business owners

 

Course Name: SEO Training Malaysia

 

Course Highlights:

This course is accepted by all the top companies in Malaysia and is suitable for anyone wanting to build a career in digital marketing.

 

Course Duration:  Available upon request through their website

Course Fee: Available upon request through their website

 

For all online marketing professionals and aspirants, this compiled list of the top Digital Marketing Courses In Malaysia will help you to make an informed decision on which course to pursue. 

 

4. Semrush Academy 

 

Semrush is a content marketing SaaS platform that helps businesses and marketers to manage and measure their marketing campaigns across all the channels, in turn growing their online visibility. The Semrush Academy provides various digital marketing courses that teach proven strategies tested by marketing experts. 

 

Their SEO course is designed for anyone new to this industry or those looking to brush up on their existing skills. This course is designed for people that want to create content engineered to rank #1 in Google using current and latest strategies. This course provides a series of in-depth video tutorials, worksheets, and practical tips aimed at helping you reach your SEO goals.

 

Course Name: content-led SEO with Brian Dean

 

Course Highlights:

  • The course provides 28, easy to follow lessons in the form of hands-on videos with actionable steps and relevant examples
  • 4 hours of on-demand lessons with hand-picked study materials for a better understanding of the topic. 
  • Course led by SEO expert and founder of Backlinko, Brian Dean.
  • Enroll for free. Just register and use your free Semrush account to get access to all lessons.
  • Earn a personal certificate as proof of your mastery. One year valid certification after the date of issue.
  • Quiz to test what you have learned.

 

Course Duration: Self-paced

Course Fee: Free

 

Recommended Read: Online Digital Marketing Courses

 

 

Recommended: Digital Marketing Courses In The Netherlands

5. Tertiary Courses

 

Tertiary Courses located in Malaysia is a subsidiary of Tertiary Infotech. It was founded in 2016. They are an HRDF-approved training provider that provides high training to professionals, executives, and students. They are known for their SEO courses in Malaysia.

 

The Following Modules are Covered Under their SEO Courses in Malaysia:

Overview of SEO Fundamentals

  • What is Search Engine Optimization
  • How do Search Engines Work?
  • Search Engine Results Page
  • Whitehat vs Blackhat SEO strategies
  • How to Setup WordPress landing page and install SEO plugin

 

Keywords Research

  • Types of Keywords
  • Tools for Keywords Search
  • Keyword Analysis and Marketing Strategy
  • Choosing Good Keywords

 

On-Page SEO Techniques

  • What is On-Page SEO
  • Indexing & Google Search Console
  • Meta Tags & URL
  • Sitemap
  • Content Optimization
  • Structured Data
  • Speed Optimization
  • Mobile Friendly

 

Off-Page SEO Techniques

  • Building Local Visibility
  • Building Backlinks
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing
  • Activities: Off-Page SEO Techniques

 

Analyze SEO Effectiveness

  • Google Analytics
  • Add Google Analytics ID
  • Google Analytics Reports
  • Activities: Google Analytics

 

The Key Takeaways of this SEO Course are:

  • Learning to install WordPress and SEO plugins
  • Learning Whitehat vs Blackhat SEO techniques
  • Using the right keywords to optimize search results
  • On-page and Off-page SEO techniques
  • Knowledge of Google Analytics to evaluate the effectiveness of SEO

 

Course Name: Search Engine Optimisation SEO Essential Training

 

Course Highlights:

  • Certification on successful completion of the course
  • Choice of classroom or online training available
  • Beginner-friendly course

 

Course Duration: 7.5 hours

Course Fee: MYR 880 or $200

 

Recommended Read: Digital Marketing Courses In Ghana

 

FAQ

 

Q1. What is the salary scope after completing SEO courses in Malaysia?

The average salary range for an:

  • SEO Executive with less than a year of experience is 1- 2 L
  • SEO Analyst with one to four years of experience is 2- 2.5 L
  • SEO Specialist with five years or more of experience 2.5- 4 L
  • SEO Manager is between 5- 7 L
  • SEO Director is between 7- 18 L

 

Q2. Which SEO course is better- the free course or the paid one?

Free courses can prove to be a good starting point for beginners to SEO. They can teach you the basics if you are an absolute novice. But to master the topic and understand it in-depth, in-depth enough. Good SEO courses involve investing in the time, ey, and effort from your side. So, you may start with a free course and as you build confidence, you may advance to the paid courses which teach you the concepts in-depth.

 

Q3. What qualification is required to take up SEO courses in Malaysia?

A graduation or diploma course is the minimum qualification required. Having said that, there are no prerequisites as such. But having a basic understanding of computers and the internet helps. No prior experience is necessary to start the course.

 

Q4. Can I pursue SEO courses in Malaysia as a freelancer?

Yes, these courses are convenient and can be easily accommodated in your schedules. Most institutes provide flexible and online training schedules that allow you to take these training during weekends. Investing in these courses can be worthwhile for your freelancing career as it may boost your credibility and win you, high-ticket clients.

 

Q5. What are the career prospects after completing SEO courses in Malaysia?

There is a great demand for prospects who have completed SEO courses in Malaysia. Many businesses are aware of the importance of driving traffic to their website. Some of the lucrative positions available for SEO experts are SEO Analyst, Business Marketing Consultant, SEO Manager, Content Marketer, Marketing Analyst, and Digital Marketer. You can even work as a freelancer or pursue it while you are studying.

 

Conclusion

 

SEO is the key that unlocks your content’s visibility on the search engine results page. Not just any page but ranking on the first page of Google is a sure-fire way of building authority for your website. While paid advertising and social media help with visibility, the beauty of SEO is that it brings organic traffic and if set up correctly, it will continue to bring traffic to your website. Therefore, investing in understanding the subtleties of SEO can be very crucial for your brand and business.

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