Each time you hear about France, the things that we find easier to correlate is to include the famous French cuisine, the Louvre museum, the Eiffel tower, and many more such tags. France is known to hold the sixth rank in the world e-commerce market and fifth position in the education sector worldwide. The idea behind holding a rank is not just about physical visibility, the e-visibility or Internet-based visibility plays an equally important role as well. And for this e-visibility activity to work in your favor, SEO techniques will come to your rescue. This is where our curated list of top 7 SEO courses in France will be of great assistance to you.
For SEO to work properly, two things matter the most: optimization and focusing on the audience. Optimization of your content is important as it works as an enhancement for driving more traffic. And focusing on the audience holds importance, as your relationship with them will restore credibility and repeat visits.
With rising awareness and demand for SEO courses in France, even the user experience for your targeted audience has changed multifold. SEO offers multiple advantages to its users, such as increased chances of getting more filtered leads and even higher conversion rates. It is considered to be a much cheaper option than pay-per-click campaigns.
Local customers are encouraged to visit physical sources after searching. It also aids in the formation of a bond between the branch and the audience while maintaining attentiveness. All digital marketing operations revolve around SEO which is a long-term marketing strategy.
Any business may benefit from the visibility that SEO provides by better servicing their customers. As a result, it is not only a site-beneficial strategy but also a method of satisfying traffic needs.
What Does SEO Stand for and What is the Purpose of Using It?
The very basic term in SEO course for you or anyone else to understand is what SEO is and what purpose does it achieve? SEO refers to search engine optimization, and the main purpose is to use various techniques to drive organic traffic to your content.
Working on the website’s off-page and on-page aspects can help it work better. This optimization is based on an audience study. As a result, everything from content to high-quality links is included to appear relevant to users’ search intent. This is how we define SEO in a nutshell.
The Concept of French SEO and Its Implications
Because of the various intricacies in the French language and the character expansion that comes with localization, applying SEO in France can be challenging. From a technical point of view, French SEO is straight as a needle. For you to excel in French SEO, it is advisable to be proficient in the language itself.
The simplest reason is, that the French countrymen are protective of their language, and even the slightest mistake could drive away people. Because traffic is the goal of SEO, your content should allow people to engage with you. As a result, local keywords and trends should be used. Additionally, localizing the Meta description might greatly aid in attracting the French audience.
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Can Both SEO and Digital Marketing Be Studied Together?
In an ideal situation, both these fields share a symbiotic relationship. On one hand, where digital marketing requires an online presence, on the other hand, the person who has the authority to do that is SEO. We are not asking you to dismiss the pay-per-click campaigns, but just trying to say that SEO remains the cornerstone for providing long-term benefits.
This is one of the reasons why all digital marketing courses feature a dedicated section on SEO. You may try to locate some digital marketing courses to undertake in France, only if you do not wish to learn about SEO in detail. But just in case, you seek an in-depth understanding of the SEO field, then this article on SEO courses in France will lead your way to selecting the right one.
The Top 7 Institutes Offering SEO Courses in France
1. IIM Skills
When it comes to finding one of the best institutes for undertaking SEO courses in France, IIM Skills tops the list. IIM Skills has churned out over 25000+ skilled SEO experts to date. The institute serves to continue imparting knowledge on updated SEO trends across the world through its team of experienced industry professionals.
They vow not only to just train you from a scratch about SEO, but you also get to learn the skills required for securing rewarding jobs through their placement support. Some of the alumni are known to be working with multi-national brands such as Google, Amazon, Flipkart, etc.
Course Name: Advanced SEO Course
Course Duration: 4 weeks of training + 8 weeks of paid internship
Course Fee: 181.22 Euro+ 18% GST
Course Blueprint: The course has been spread over an exhaustive list of 9 modules covering right from the basics to all the tips and hacks that will help you up to your SEO game in the market.
SEO Course Modules Are:
- Introduction to SEO
- Setting up the right niche
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Search Console
- Google Analytics
- Reporting in SEO
- Bonus module which paves the way to upgrading your CV, career planning, interview preparation, an introduction to paid internship, etc.
The course is delivered via online Zoom meetings, therefore, you can learn anywhere and at any time. All sessions get recorded and these will be available for access via their Learning Management System (LMS) for a lifetime.
Unlike other institutes, IIM Skills offers access to various free worth over Rs.20,000 for a lifetime. The certificate issued post-course completion is recognized globally and can be used to upload on professional networking sites like LinkedIn to boost and aid in your job search.
2. The Knowledge Academy
The Knowledge Academy is considered to be the world’s largest training course provider, with the capability of delivering over 30000 courses in 1000+ locations across 190 countries. With their vast knowledge and experience, the team is engaged in delivering quality-infused learning solutions like SEO courses in France.
The academy has trained over 15000+ clients with the help and expertise of seasoned industry SMEs (subject matter experts) having over 10+ years of experience in the respective fields.
Course Name: SEO Masterclass
Course Duration: The duration of the course differs depending on the mode of learning chosen by you
Course Fee: Pricing varies depending on the mode of learning chosen
Course Blueprint: The course has been spread over an exhaustive list of 10 modules, which cover all the basics and advanced sections of SEO.
These Modules Are:
- Introduction to SEO
- Importance of SEO
- Search Engines
- Finding the correct keywords
- SEO Copywriting
- Onsite optimization
- Offsite SEO techniques
- Building Links
- Social Media
- Mobile SEO
The course can be completed in 4 different modes, which have been shared below for your understanding:
- Online self-paced priced at 495 Euro
With fully interactive lectures delivered in an online setup, the course can be accessed from anywhere around the world. All the courses can be accessed for 3 months minimum. The course is covered over 8 hours, wherein, certificates are awarded immediately on completion. You also gain access to case studies and exercise files for implementing your knowledge as well.
- Online instructor-led priced at 595 Euro
One of the easiest ways to learn the course is through their instructor-led sessions with other participants tagged along. This live session enables you to view the presentation and other documents being shared by the trainer.
- Classroom Sessions are priced at 3495 Euro (depending on the chosen location)
One of the most important styles of learning is the classroom sessions. With training centers spread across 190 countries, the academy ensures that only state-of-the-art facilities are utilized to give you the most seamless experience.
- Onsite Training
More apt for the corporate training sessions, wherein, the academy ensures that your employees do not have to stay away from work too long. This setup is similar to classroom training, which involves a training team stationed at your business premises to impart necessary training to your employees. The price for such a setup is set based on detailed discussions with the team at the academy.
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An online learning platform engaged in offering live and interactive online classes led by seasoned industry experts. The Simplilearn platform offers SEO courses in France as part of the online learning network.
Course Name: Search Engine Optimization (SEO) Training Course
Course Duration: Please visit the website or interact with the support team for more details
Course Fee: The course is divided into 3 categories for you to choose from
- Self-paced learning priced at 190.55 Euro
The course can be completed at your own pace through pre-recorded e-learning content curated by leading industry experts. In addition to this, you get access to work on 25 live projects, with 3 exams for self-assessment.
- Online Bootcamp priced at 250.10 Euro
In addition to the self-paced learning curriculum, you get access to online classes for 90 days. Alongside, you also get access to live online classroom training led by top industry professionals.
- Corporate Training
A program customized to suit the needs of your team members, be it instructor-led or online coaching to fulfill their training needs. The prices are flexible and can be negotiated with their team directly.
Course Blueprint: The course is spread over 9 modules for you to learn from, which include the following
- SEO introduction
- How search engines work
- Types of SEO
- Keyword research and competitive intelligence
- On-page optimization
- Off-page optimization
- Duplicate content
- Design and architecture
- Local SEO
A recent addition to the MOOC (Massive Open Online Courses) network, Coursera came into existence in the year 2012, and since then has been known to offer numerous courses online. In association with the University of California, Coursera is offering SEO courses in France to all interested candidates.
Course Name: SEO Specialization
Course Duration: 4 weeks
Course Fee: Currently offering free enrollment, however, the fee structure has been set to 44.65 Euro
Course Blueprint: The SEO specialization course is an amalgamation of 5 courses in total, which are listed below for a better understanding.
- Introduction of Google SEO
- Google SEO fundamentals
- Optimizing a website for Google search
- Advanced tactics for content handling to optimize SEO
- Google SEO capstone project
The SEO courses in France courses provided by the Coursera team advise you to take them in the same order for a better understanding. The instructors are seasoned SEO professionals with years of experience and are on the panel of the University of California, Davis.
Another player engaged in offering learning solutions to students and working professionals via the Internet is Udemy. Established in the year 2010, the company has worked tirelessly to add over 185K+ courses delivered in 75 languages through its website. These 185K+ courses also emphasize offering SEO courses in France to interested people.
Course Name: SEO Training Masterclass 2022
Course Duration: The course requires you to undergo 16.5 hours of learning via on-demand videos
Course Fee: The course is priced at 42.25 Euro
Course Blueprint: The course is spread over 4 modules in total, which are listed below.
- SEO keyword research
- On-page SEO
- Off-page SEO and link building to rank higher
- Advanced SEO topics like voice SEO, mobile SEO, site speed, etc.
The instructor delivering this course has a wide experience in the SEO field and ensures all sessions are highly engaging and interactive to maintain the interest of all students.
6. Yoast SEO Academy
With the company entering the world of SEO in the year 2010, Yoast SEO academy has taken the world by storm by implementing its SEO software across 12 million websites already. The academy is known to have helped and supported over 300,000+ people to date for SEO and their software and tips/tricks, while it continues to do so by offering SEO courses in France as well.
Course Name: Yoast SEO Free and Yoast SEO Premium
Course Fee: The premium course is priced at 99 Euro for 1 year
Course Blueprint: Both free and premium courses offer a vast difference when it comes to learning SEO from the Yoast Academy. However, some of the basics that you shall learn include the following:
- All-around SEO
- International SEO
- Keyword research
- Local SEO
- E-commerce SEO
- SEO copywriting
- Site structure
- SEO for beginners
- WordPress, etc.
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7. Henry Harvin
An institute that is ISO 29990:2010 certified and affiliated with global authorities such as UKCert, UKAF, American Association of EFL, and many others, Henry Harvin plays a pivotal role amidst other players while offering SEO courses in France.
Course Name: Advanced SEO Course
Course Duration: 12 hours of interactive online sessions
Course Fee: The self-paced course is priced at 103.25 Euro, while the live-online interactive instructor-led course is priced at 114.72 Euro.
Course Blueprint: The course is taught over a bite-sized spread of 9 main and 2 additional complementary modules.
These Modules Are:
- SEO Overview
- Functioning of Search Engines
- Keyword Research
- On-page optimization
- Website management and optimization
- Off-page SEO
- Planning a new website
- Market your optimized website
- Analytics and measurement
- Additional module 1 – Soft skills development
- Additional module 2 – Resume writing
The certificate issued by Henry Harvin is globally recognized and can be utilized fully to secure a job by you. The team at Henry Harvin offers the course delivery against a 1-on-1 format for students along with providing training to the working employees in a more corporate setup. The trainers at Henry Harvin hold an experience of 15+ years in the industry and are seasoned professionals.
Check the article for the compilation of the Top Digital Marketing Courses in France.
Frequently Asked Questions (FAQ)
1. Which industries can benefit from the use of SEO?
8 main industries earn the highest return on investment when they apply SEO techniques in their daily routine. These industries are professional services, home repairs/renovations, medical practices, online businesses, real estate, restaurants, multi-location businesses, and pet services. These are some of the industries that can benefit from applying SEO techniques along with various digital marketing concepts.
2. What career options can I explore post SEO certification?
SEO abilities may lead to a variety of jobs in the marketing industry and beyond. Some of the hottest career options include search engine marketing, business marketing consultant, digital marketer, marketing analyst, content marketer, SEO manager, and entrepreneur.
3. What is the average pay that an SEO-certified professional can earn in France?
Depending on the skill level and experience, the payout for an SEO-certified professional may vary. However, the average median base pay in France may be expected to be 35k Euro per year.
4. Is it possible to learn SEO techniques in fast-track mode?
Yes, it is possible to learn SEO in a fast track mode through the utilization of numerous free courses available through the MOOC. However, for a more in-depth understanding, a paid course is advisable, and this curated list of SEO courses in France will help you in deciding the same.
It has become extremely important for every business to feature on the first page of search engine results through Google, Bing, or even Yahoo! With the correct use of SEO and its working knowledge, you can make this work for yourself as an entrepreneur or for the company you work with. It requires a great deal of enthusiasm and creativity, for an SEO expert to optimize the website and direct organic traffic to induce higher conversion rates.
If you have this drive in you, then you are the right person to become an SEO expert. Understanding the basics of this field requires a detailed understanding of the main components of SEO and how it works. This is where our list of top 7 SEO courses in France comes in handy. In general, SEO techniques are the same everywhere, but when it comes to implementing this concept in France, taking care of the language and its various nuances becomes extremely important.