Ranked among the top ten countries with the best education systems in the world, the United Kingdom is one country that offers all A-level courses in some of the most prestigious institutions worldwide. With the advent of the technological revolution and all the businesses ensuring an online presence, digital marketing courses in the UK are one such thing that can deliver the highest level of conceptual and practical training. To suit your needs, we have come up with the list of 10 Best Digital Marketing Courses in the UK.
With the advent of the internet in the 1990s, digital marketing has become an overtly powerful tool of marketing in which various websites, mobile devices, search engines, and social media are utilized to effectively market certain products and services. In current times, digital marketing has become the most crucial part of central marketing strategies.
It refers to that method of marketing that involves the usage of various digital channels. Combined with the core practices of traditional marketing, digital marketing is used to engage with audiences in a better manner and generate greater leads.
Digital Marketing Courses in the UK
The United Kingdom is a country that values education above everything else. It is an educational and industrial hub, with new industries opening every year. The UK offers some of the best courses in the digital marketing domain with a promise of significant career prospects. Several of its best universities are a part of the elite Russell Group Universities and offer top-level digital marketing courses.
Any degree in digital marketing from the UK enables a student to understand modern technologies, develop core marketing skills through real-time projects, learn about recent developments in the subject and assess digital trends having a critical approach. Training through both theoretical and practical means enables the students to hone their skillsets and pursue a lucrative career in the industry.
Following is the list of 10 Best Digital Marketing Courses in the UK:
1. IIM Skills
One of the top institutes for online training, IIM SKILLS, is recognized for its excellent training in digital marketing. With its experience of 5 years in the industry, the institute has trained more than 14300 professionals from over 30+ countries with its exceptional training programs.
The Digital Marketing Courses in the UK by IIM SKILLS is an excellent training program that offers a Master’s Certification with13 Other Certifications with Google, Facebook, HubSpot, etc. Recognized by the Government of India, this course offers 5 months of comprehensive live training covering 40 essential digital marketing modules.
Taught by excellent mentors with an experience of over a decade in the digital domain, the course covers some of the most important topics like search engine optimization, search engine marketing, web analytics, and affiliate marketing. Candidates get to practice their learning in real-life market scenarios through 15+ live projects and 10+ case studies.
The exhaustive curriculum of this course covers tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Sem Rush, Moz, Google Trends, Yoast SEO, and Succubicuri Security among many others, to train students in practical skills which are needed in the digital marketing industry.
- 2 months guaranteed paid internship.
- Letter of recommendation.
- 300+ placement partners for interview support.
- Guidance to launch your digital marketing agency.
- Personalized mentorship for career & businesses.
- Write your first blog Timesimes of India.
- Launch your podcast with apple, google & Spotify.
- Launch a YouTube channel & go live with affiliate marketing.
Digital Marketing Course Modules
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Web Analytics
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
Also Read: IIM Skills Digital Marketing Course Review
2. Newcastle University
Established in the wake of 1834, Newcastle University is one of the most prestigious universities in the United Kingdom. The epitome of academic excellence, the University is known to be a founding member of the elite Russel Group, which is a group of 24 highly research-intensive universities in the UK.
With its A-level teaching, superb research profile, and outstanding student support, Newcastle University is home to more than 28,000, including 5,400+ overseas students from over 115 countries. With an extensive portfolio of various courses in Media Studies, Engineering, Earth Sciences, Linguistics, and Pharmacy, the University withholds a top ranking as being the Top 20 most targeted universities and an Award in the Teaching Excellence Framework.
The Digital Business (E-Marketing) MSc course by the University is a top-level course, which focuses on attracting, engaging, and maintaining customers using Digital Business Systems. The course is an excellent blend of business strategies, leading technology, entrepreneurship, and organizational behavior, with its core focus on the full customer relationship cycle.
The curriculum covers all the main concepts of digital marketing, fulfilling all the academic and professional requirements. It helps students learn the business value of technology, the feasibility of disruptive e-business models, business planning and new ventures, the link between strategy and e-business systems, business processes, business intelligence, organizational alignment, and customer relationship management.
- Research Methods
- Customer Relationship Management
- Realizing value from the digital business
- Data Analytics for Managers
- Strategy, Management, and Information Systems
- Digital Start-up
- Digital Marketing
- Principles of Marketing
The duration of these Digital Marketing Courses in the UK is 12 months.
UK Students: £12,600
International Students: £21,000
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3. Loughborough University
Located in the beautiful city of Leicestershire, north of London, Loughborough University is a highly renowned university with more than 16,000 students, including 10% international students from over 100 different countries. Established in the year 1966, the University possesses 10th rank in the Times University Guide 2022 for its Business, Marketing, and Management programs.
The University is also ranked in the top 100 globally for its Graduate Employability by the QS Graduate Employability Rankings 2022. Some of the most popular courses at the university are MSc Finance and Management, MSc Finance, MSc Finance and Investment, MSc Corporate Finance, and MSc Digital Marketing.
The Digital Marketing courses in the UK by the University are aimed at providing students with a thorough understanding of digital technologies as well as the major concepts of digital contemporary marketing techniques. This MSc program offers knowledge of various digital technologies via teaching social media analysis, data processing, information management, search engine optimization, and artificial intelligence.
Students will develop a broad understanding of the context in which today’s consumers, businesses, or societies function along with learning some market research strategies to become successful digital marketing professionals.
- Strategic Marketing and Management
- Global Strategy
- Principles of Artificial Intelligence and Data Analytics
- Design Practices in Digital Industries
- Information Management
- Digital Media Audiences and Markets
- Creative Business Models
- Students will be assessed based on a combination of written and practical assessments, including presentations, projects, or reports.
UK Students: £11,500
International Students: £26,500
4. University of Strathclyde
Located in the heart of Glasgow, one of the largest cities in the UK, The University of Strathclyde is a world-renowned technological university. For more than 200 years, the university has delivered academic excellence through world-class research and training and is home to more than 23,000 students from over 100 different countries.
With its four excellent faculties- Science, Engineering, Humanities & Social Sciences, and Strathclyde Business School, the university works closely with industry, government, and policymakers to do such technological innovation as is beneficial for the people. With all its good work, The University of Strathclyde gets a 5-star QS rating and 17th rank in the Times University Guide 2022.
Its MSc Digital Marketing Management program is one of the top-ranked digital marketing courses in the UK. This course has been developed to meet the industry requirements for smart digital marketing professionals and hence aims at imparting knowledge of digital technologies and their application for business purposes via the hands-on experience of established and emerging digital media.
- Cross-Cultural Buyer Behavior
- Marketing Research in a Digital Age
- Strategic Digital Marketing
- eMarketing in Practice
- Supply Chain Digitalization
- Contemporary Consumers
- Integrated Marketing Communications
- Leadership for Change & Innovation
- Business Information Systems
- At the end of the course, the students will work together on a project called, “Digital Transformative Project”.
Scotland Students: £14,500
England, Wales & Northern Ireland Students: £14,500
International Students: £23,650
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5. University of Leeds
Known for its excellence in the field of teaching and research, the University of Leeds is a renowned part of the prestigious Russell Group of research-intensive universities. Since it got established in 1904, the University provides the widest selection of courses available all across the UK.
It offers hundreds of Undergraduate or Postgraduate degree options along with myriad Ph.D. opportunities. With 38,000 students currently enrolled from over 170 countries, degrees from the university are recognized and respected by employers and universities all over the globe.
The Consumer Analytics and Marketing Strategy MSc course by the university is among the top best digital marketing courses in the UK. Taught by leading academics from Leeds University Business School and the School of Geography, this master’s program is focused on giving students the practical skills to analyze consumer data and provide insights for successful marketing strategies.
It teaches students a varied range of analytical techniques including Applied Geographic Information Systems, retail modeling, consumer and predictive analytics, and data visualization. Towards the end of the course, candidates also earn hands-on experience by working on such projects as dealing with the emerging trends in topics such as consumer behavior, decision science, and digital and interactive marketing.
- Geographic Data Visualization & Analysis
- Big Data and Consumer Analytics
- Predictive Analytics
- Applied GIS and Retail Modeling
- Business Analytics and Decision Science
- Consumer Behavior
- Marketing Research Consultancy Project
- Digital and Interactive Marketing
- Marketing Strategy
UK Students: £12,750
International Students: £25,750
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6. Lancaster University
Lancaster University is a highly reputed university in the UK with a world-known reputation for excellence in research and training. It is ranked among the top 15 UK universities. With its wide range of programs at undergraduate, postgraduate, and Ph.D. levels, the university is also known to offer excellent development courses for professionals.
83% of all the research-related courses in the university are reckoned as ‘world leading’ according to the UK’s Research Excellence Framework (2014). The Master’s program in Digital Business, Innovation, and Management by the university is one of the most excellent digital marketing courses in the UK.
This comprehensive course offers its students an understanding of how to harness technology, manage its effects to gain competitive advantage, open up new business markets, and streamline core organizational processes.
Along with the course, the students will learn from hands-on experience of core technologies underlying a modern digital business, develop knowledge about the impact of information technology on organizations, and learn about various challenges associated with management in the digital world. The knowledge from this course will help in transforming novices into astute digital marketers.
- Core & Emerging Technologies
- Digital Business & Marketing
- Information Systems, Strategy & Innovation
- Information Technology Consulting and Project Management
- Management and Organizations in a Digital World
- Research & Professional Skills
- Technology Futures, Analysis and Design
UK Students – £13,650
International Students – £23,100
7. University of Southampton
The University of Southampton is a highly prestigious UK University. Ranked among the top 13 universities of the UK, the university is known to have a reputation as a Global #1 Business Incubator along with rank 16 in The Times and The Sunday Times Good University Guide 2022.
With a wide variety of undergraduate, postgraduate, and Ph.D. level courses, the university teaches over 65 subject areas which are informed by the latest research and taught by well-renowned academics. The Digital Marketing Courses in the UK by the university is a master’s program that combines research and expert knowledge, to teach its students the most recent advances in the field.
Taught by industry experts and informed by the Business School and the Web Science Institute, this course is a hands-on digital marketing course, including a real business marketing project and consultancy exercise.
- Customer Insight
- Integrated Marketing Communication Design
- Introduction to Marketing
- Research Methods for Marketing
- Digital Analytics
- Digital Marketing Strategy
- Dissertation for Marketing
- Marketing Practice-Based Dissertation
- Digital Marketing Applications
- Managing Digital Design and Web Development
- Services Marketing
UK Students: £13,000.
EU and International Students: £25,000.
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8. University of Warwick
Located on the outskirts of Coventry, The University of Warwick is the UK’s leading university. Established in 1965, the university is home to more than 28,000 students enrolled from 147 different countries. It is an excellent institution with a 7th overall ranking among UK research universities in the Research Excellence Framework 2021.
Various faculties of the university, namely- the Faculty of Arts; the Faculty of Science, Medicine and Engineering, and the faculty of Social Sciences, are renowned for their excellent teaching quality and training. The e-Business Management (MSc) program by the university is one of the excellent Digital Marketing Courses in the UK.
With its core focus on the various techniques to manage the strategic development of e-business-based organizations, this course focuses on imparting knowledge to improve the operational functions of an organization and apply the concepts of systems integration to the design and development of products and services.
- e-Commerce and Digital Analytics (MSc e-Business Management)
- Digital Marketing (MSc e-Business Management)
- Data Science and Digital Operations (MSc e-Business Management)
- Cloud & Machine Learning Engineering
- Digital Technology Management & Consultancy
- Each of these five specialisms enables students to select a defined module route through the e-Business Management course. Along with this, there are two common modules for all the students:
1) e-Business Fundamentals
2) Study, Professional and Analytical Skills
UK Students: £16,338
International Students: £29,950
9. University of Brighton
Established in the 1850s, the University of Brighton is a public university based on four campuses in Brighton and Eastbourne on the southern coast of England. While its roots can be traced back to when the Brighton School of Art was opened in the Royal Pavilion, it was granted university status in 1992.
The University’s main focus is on professional education and it offers various courses in the field of pharmacy, engineering, architecture, nursing, geology, and business. The Digital Marketing (MSc) course by the university is one of the best digital marketing courses in the UK.
It is designed to develop students’ knowledge about the field of digital marketing and e-commerce to an advanced level. Students will gain an in-depth understanding of research methodologies and marketing communications planning and strategy through both theory and practice. Along with working on practical assignments, the students will also be taught best practices in email, mobile, social media, SEO, and digital strategy.
- Marketing MSc
- Marketing (Branding and Communication) MSc
- Marketing (International Marketing) MSc
- Marketing (Social Marketing).
- All the students cover the same core modules but towards the end tailor their course with the above-mentioned specialisms and optional modules.
UK Students: £9,828
International Students: £15,462
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10. University of East Anglia
The University of Anglia is a highly renowned university based on a single campus that provides excellent education and training. With over 15,000 students studying various programs, the university possesses 27th rank in the Times University Guide 2022. Renowned for its excellent teaching faculty, the university offers various undergraduate, postgraduate, and Ph.D. level programs.
The MSc Digital Business and Management program by the university is one of the most highly renowned digital marketing courses in the UK. This course is aimed at providing students with experience and understanding of emerging digital technologies.
It provides students with all the essential knowledge and skills to manage digital transformation and the advancement of digital businesses. With its excellent content, the course prepares students for a wide range of roles in the digital marketing domain such as management and leadership, consulting and contracting, etc.
- Strategic Operations and Supply Management
- Marketing Theory and Practice
- Introduction to Digital Business
- Digital Transformation
- Business Research Methods
- Innovation and Technology Management
- Social Media and Digital Marketing
- Digital Policy for Business
UK Students: £11,850
International Students: £20,400
Q1. What should be the criteria to choose digital marketing courses in the UK?
When choosing digital marketing courses, one should examine the course curriculum, understand the requirements and assignments, trainers’ experience, career opportunities, duration of the course, the authority of the institution, review, and lastly compare the pricing.
Q2. Is it hard to get a job in digital marketing?
Getting employment roles in the field of Digital Marketing is not as hard as it seems. In current times there are more open job postings than qualified professionals. With the demand exceeding the supply of skillful candidates, the market is ripe for anyone seeking to become a digital marketer.
Q3. Do I need a degree in digital marketing?
Any college or university degree is not needed to get into digital marketing UK. Instead, many companies now seek skillful professionals who are quick-witted and have a good knowledge or grasp of the core digital marketing concepts. Where a good college or university could give you a good knowledge of crucial concepts through both theory and practice, a nice digital marketing certification could give you the much-needed experience of hands-on work.
In today’s changing times, digital marketing has gained the status of a central marketing strategy, which is used by companies to boost profits and build their business. With digital marketing tactics becoming crucial and consequential for the success of any firm, more and more graduates are now pursuing it and making a lucrative career out of it. All the names mentioned above are of some of the best universities in the United Kingdom.
These universities not just offer comprehensive digital marketing courses in the UK on the crucial concepts of digital marketing, but provide the most important practical training needed to pursue a highly successful career. Upon successful completion of any of these courses, students can go ahead and take up various employment roles in the industry as Digital Marketing Manager, Web Developer & Web Designer, Social Media Executive & Social Media Manager, SEO Executive, SEM Expert, Content Marketer & CRM Manager, and ensure a destiny of endless success.