Companies, big and small are aggressively investing in digital marketing and embracing it with vengeance to get the word out about their products or services to the wider world through online means and this has given rise to limitless opportunities in the field of digital marketing. If you are a good communicator, with a creative streak and analytical bent of mind then digital marketing is an excellent career choice for you and if you are from Ranchi, then read on, as we explore the Top 5 Digital Marketing Courses in Ranchi. First of all, though, let’s find out, what is Digital Marketing.
Digital Marketing- An overview
Dr. Philip Kotler, regarded by many as the father of modern marketing defined the term marketing as:
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services. (Kotler Marketing Group, Inc., n.d.)
Digital marketing does all these by creating and distributing content through different digital channels like websites, social media platforms, search engines, emails, and mobile applications. Today, more and more people are spending more and more time online. As per a recent report by Statista- the renowned market and consumer data provider- there were 5.18 billion internet users worldwide as of April 2023.
This is equivalent to 64.4% of the global population. These numbers are staggering and it goes to show why companies are laying so much emphasis on digital marketing. There are numerous instances of companies reorienting their marketing budget away from traditional marketing and allocating a substantial amount to bolster their digital marketing plan, which includes a strategic mix of deploying online marketing channels like Media Marketing, Search Marketing, and Email Marketing to achieve their desired goal.
Digital Marketing Channels
The fundamental goal of all companies irrespective of size is to connect with their customers and Digital Marketers use a whole range of Digital Marketing Channels to do just that. Let us now explore some of the most effective and popular channels among them.
Search Engine Optimization (SEO)
A query performed in a search engine like Google or Bing is the starting point of more than 90% of online journeys. So it is in effect a massive pool of potential customers and Digital marketers try to tap these customers through SEO. To explain this simply, if you search in Google for Digital Marketing Courses in Ranchi, you will have hundreds of results running into a few pages, but in reality, you will only click the first few links and will not usually go beyond the first page. So Digital Marketers will employ various tools and techniques to ensure that their content appears amongst the top few results and also on the first page.
Social Media Marketing (SMM)
Social Media platforms like Facebook, Instagram, X (formerly Twitter), etc. have wide reach and influence. So, Digital Marketers employ strategies to tap into that vast potential to reach prospective customers.
Pay-Per-Click (PPC) Advertising
As the name suggests PPC advertising is a Digital Marketing model where a company places advertisements on a third-party website or social media platform like Facebook, Instagram, Pinterest, etc., and pays them only when a user clicks on the advertisement.
It is a multi-pronged strategy employed by Digital Marketers to create interest in their brand and connect with potential customers. Content marketing efforts can take the shape of:
A website is like the face of a business and an incredibly potent tool for raising a brand’s image and value. Digital Marketers ensure that their website is appealing and user-friendly so that potential customers can be converted into sales. They also run targeted digital advertising campaigns through their website.
This digital marketing channel has been around for quite some time now and it still remains one of the most relevant because it is highly targeted and cost-effective. During a brand’s digital interaction with its potential customers, it collects their data and is able to persuade a section of them to subscribe to the brand’s email list. There are various types of marketing emails that a company can include in its email marketing strategy, some of which are:
- Email newsletters
- Product launches
- Feedback email
- Milestone email (customer’s birthday, anniversary, etc.)
Digital Marketing Skills
Digital marketing is a really smart career choice, while all other areas of marketing function are almost saturated there is still a wide demand and supply gap in this area of the marketing function, where the demand for skilled digital marketers far outstrips the supply and If you can combine the right set of skills, you can become one of the most in-demand marketing professionals. Let us now briefly explore some of the most important and sought-after skills that a digital marketer must possess at the present time.
Purchase decisions, more often than not are impulsive rather than pre-planned, so being able to persuade the subconscious mind through online triggers is a powerful tool for digital marketers and this is what a firm grasp on digital psychology can really do. In traditional marketing we tend to look for an answer to the question, what is a customer doing? But in digital psychology, we also focus on answering the question of why they are doing it. Overall digital psychology aims at enhancing the customer experience.
Customer Experience (CX)
This is another very important skill to have for a digital marketer. In a highly competitive market where the customer is spoilt for choice, CX is one thing that gives an edge to a product or service over its competitor as it takes an all-encompassing view of the customer’s journey within the brand. It is also one of the few tools which a business has complete control over. So more and more companies are focusing on selling experiences rather than just selling products. They are ensuring that the entire experience of the brand is seamless at every touch point.
User Experience (UX)
The overall success of a digital marketing campaign depends a lot on UX. So, a digital marketer must develop an understanding of this key concept. Every company of all sizes nowadays has a digital presence in the form of a website and mobile application and a good UX design ensures that the end-user has a smooth, efficient, consistent experience each time he uses the online interface.
Content writing Skills
This is an essential skill for a digital marketer. It is the process of publishing content in a digital format. The aim of content writing is to engage with the audience and give them information or to give a solution to a problem. This helps to enhance a brand’s image and trustworthiness in the long run. The contents can be in the shape of:
- Press Release
- News Letter
This is another invaluable skill to have for a digital marketer. It is the process of writing compelling promotional material with the aim of getting the readers to take action. That call to action can take the form of purchasing an item, signing up for an emailer, downloading an e-book, etc. Copywriting can be in the shape of
- Email campaign
- SEO copy
- Landing page copy
- Web page copy
- Video script copy
An overall understanding of data analysis is key for a digital marketer to design an effective digital marketing campaign. Raw data is meaningless until it is analyzed to pull out insightful information. Armed with this information, digital marketers can make informed decisions in the area of sales and marketing.
Search Engine Optimization (SEO)
This is another skill that a digital marketer must develop. In simple terms, SEO is the process of taking various steps to ensure that a website or a piece of content has enhanced visibility which helps it to rank higher on a search engine results page (SERP) of search engines like Google, Bing, etc.
The aim of a digital marketer is to deploy various tools and techniques to increase the visibility of a website or content which ultimately results in an enhanced volume of digital traffic. Having understood the key concepts, digital marketing channels, and skills essential in the field of Digital Marketing, let us explore the Top Digital Marketing Courses in Ranchi. Before we do that, however, you should keep in mind that technology is constantly evolving and the jobs to be done and the skills most sought after are constantly changing.
So, we will short-list those Digital Marketing Courses in Ranchi whose curriculum is updated and rationalized to teach the most in-demand set of skills and knowledge relevant to the present times.
Digital Marketing Courses in Ranchi
1. IIM SKILLS
Headquartered in New Delhi, IIM SKILLS is a pioneer in the EdTech industry in India. They have been offering a Digital Marketing Course since 2015 and if you are a student, digital marketer, traditional marketing professional, or a business owner looking for online Digital Marketing Courses in Ranchi, you can enroll in the Digital Marketing Master Course by the institute.
The course, recognized by the Government of India, has a comprehensive curriculum as it aims to equip the students with an in-depth understanding of the subject. The following modules are taught during the course:
|WordPress and Web Development||2|
|Search Engine Marketing||4|
|Social Media Marketing||6|
|Digital Marketing Strategy Integration||1|
|Google Analytics & Social Media Analytics||4|
|Online Reputation Management||3|
|Content Writing & Blogging||3|
|Media Purchasing & Planning||1|
|Infographics Resume BUILDING||1|
The course runs for 5 months, which is divided into 3 months of live interactive classes delivered online by experienced trainers and 2 months of paid internship. During these 3 months, you will be taught 40 different modules along with 10+ case studies and 15+ live projects.
To gain a holistic understanding of the Digital Marketing landscape you are taught to use various internet marketing tools like Google Analytics, Keyword Planner, Semrush, MOZ, Ubersuggest, Yoast SEO, HubSpot, and many more which otherwise would have cost you about ₹79,000, but the institute gives you access completely free during the training period.
The institute has developed a unique learning management system, where all class recordings, study materials, and other resources are stored and you get the privilege of lifetime access to this repository which is continuously updated.
On successful completion of the course, you are awarded a nationally recognized Digital Marketing Master Certificate, recognized by the Government of India, and 13 other internationally recognized certificates from Google, HubSpot, and Meta.
You are also provided career guidance by the institute in the shape of portfolio development, resume building, and mock interviews. Moreover, you receive access to the institute’s exclusive job portal which has 350+ hiring partners and includes some of the topmost national and multinational companies.
Course Fees- ₹34,900 + GST
2. DIGITAL FOUNDATION
The institute offers Digital Marketing Courses in Ranchi. The syllabus is comprehensive with a mix of theoretical classes on all the key concepts of digital marketing and practical training with real-time assignments with the help of the latest tools and software. They also provide career assistance and placement guidance. Classes are held in person and you will be taught the following curriculum:
- Introduction to Digital Marketing
- Building Website and landing page (No Code)
- Search Engine Optimization (SEO)
- Facebook and Instagram Advertisements
- Content & Video Marketing
- E-Commerce and email marketing
- Google Advertisement/ SEM/ PPC ads
- Social media marketing
- Marketing Analytics
- Personal Branding
The institute conducts in-person classes in a cohort-based format, where they provide all the hardware and software support to the students, which means that you do not need to bring your own laptops or purchase expensive software during the training period.
The course is designed in a way that gives a lot of emphasis on the practical application of various tools and techniques and is a Digital Marketing Agency they are able to provide the students with a lot of exposure to real-world scenarios.
They provide more than 12 industry-relevant certifications. They also provide career guidance by helping you to build your digital portfolio and LinkedIn profile as well as job assistance.
Course Duration- 6 months
Course Fees- ₹30,000
Address- 4th Floor, Hariom Tower, Ranchi – 834001
3. KALAM ACADEMY
This is another institute that offers Digital Marketing Courses in Ranchi. They conduct classes offline and the curriculum is a blend of theoretical knowledge backed up by practical application. The course is designed to keep the latest trends in digital marketing in mind. This is a short-duration course and it is self-paced, so you can cover the course in 3 months or if you are a working professional you can opt for weekend classes where the course takes up to 4 months.
On the other hand, if you are a student, you can take up this course during your summer holidays when the course is completed in 6 weeks. The curriculums that they cover are:
|Week-1||Fundamentals of Digital Marketing|
|Week-3||Facebook and Instagram page management|
|Week-6||Video Production and Editing|
|Week-7||Facebook Advertisement strategy|
|Week-8||YouTube channel setting up and management|
|Week-9||Analysis through case studies and growth hacking|
|Week-10||Email marketing tools and automation|
|Week-11||Google keyword research and ad strategy|
If you are a student or a working professional, you can take up this short-duration course of the flexible nature of the program where you can complete the course in 6 weeks, 12 weeks, or 16 weeks depending upon your convenience
They keep the batch strength limited to just 5 -10 students so that individual attention can be given to all of them and students get a lot of time for one-to-one interaction with their trainers.
The institute gives you the flexibility to pay your course fee in 2 installments and for female students they offer scholarships up to 50%.
On successful completion of the course, students are awarded 3 certificates; 1) Diploma by the institute. 2) Google Digital Unlocked Certificate. 3) Meta Blueprint Certificate.
Course Fees- ₹30,000
Address- 4th Floor Rospa Tower, Mahatma Gandhi Main Road, Ranchi- 834001
Telephone- +91-9525395169 / +9162073 36455
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4. ACHIEVERS IT SOLUTIONS
They are a reputed Digital Marketing Company and Training Institute based in Patna- Bihar with study centers spread across various cities in Bihar and Jharkhand, including Ranchi. As a student looking for Digital Marketing Courses in Ranchi, you can enroll in their advanced digital marketing program where classes are conducted both online and offline. The curriculum is exhaustive and covers the following topics:
- Digital Marketing Overview
- Planning, development, and creation of websites
- Social Media Marketing
- Online Reputation Management (ORM)
- Google AdWords & PPC Advertising
- Email Marketing
- Content Marketing
- Basic Video Making
- Google Analytics
- E-commerce Marketing
- Affiliate Marketing
- AdSense and Blogging
The institute provides flexible learning options where you can choose either online or classroom training sessions depending on your convenience. The course is self-paced you can complete the entire module within 15 days by opting for the crash course or take 3.5 months for the advanced course depending upon your time.
They have certified trainers and a small batch size of 4 -5 students, the institute provides all the tools and software for free during the training period. They also provide EBooks and other study materials to the students for self-study.
They provide practical training on live projects and give placement assistance to students looking for jobs. They also provide guidance to their students on setting up their freelancing careers.
Course Fees- ₹25,000 (Including GST)
Address- Ranchi Training Center- First floor, JD Corporate Building, Mahatma Gandhi Main Rd, Ranchi, Jharkhand 834001
Telephone- +91-9608728328, 7979781298
5. DIGITAL VIDYA RANCHI
They are a leading professional training provider with a Pan-India footprint and if you are a student or an entrepreneur looking for Digital Marketing Courses in Ranchi, you can opt for their Digital Marketing Course. The syllabus is exhaustive and covers all the core topics of Digital Marketing with each module backed up by practical assignments and case studies. The course covers the following topic
|Topics||No. of Modules|
|Search Engine Marketing and Google AdWords||5|
|Social Media Marketing||5|
|Integrated Digital Marketing Strategy||2|
|Media Planning & Buying||2|
|Freelancing in Digital Marketing||2|
|E-commerce Listing and Marketplace Selling||2|
|Lead Generation using Google||1|
|Creating a Resume with Infographics||1|
Classes are conducted online by trainers who have years of experience in the field. The course is self-paced and can be completed in 4 -7 months’ time.
They provide extensive coaching through more than 100 hours of classes and 140 hours of case studies and assignments and even if you miss a class they get access to the session recordings. The institute also gives you permanent access to course material and other updates on their website.
On successful completion of the course, you are awarded 3 certificates by the institute; a certificate by the institute and one each by Facebook and LinkedIn. You also have the option of obtaining additional Digital Marketing Certificates from Google and HubSpot.
The institute provides multilevel career guidance where they provide assistance in resume building, sharing resumes with appropriate companies, preparing them for job interviews, and once an offer is made; helping in selecting a position.
Course Duration- 4 – 7 months
Course Fees- ₹ 49,900 (+18% GST)
Frequently Asked Questions
Which institutes offer the best Digital Marketing Courses in Ranchi?
All the institutes listed above offer excellent Digital Marketing Courses in Ranchi. The one which is best for you depends on a number of factors. Firstly, your budget, because course fees vary depending on the type of course you decide to take up. Next to consider is the type of course you want, if you are new to Digital Marketing then you might consider enrolling in a comprehensive course, while on the other hand if you are already a digital marketer looking to refresh or upgrade your skill you might enroll to a short duration course about your focus area. Other important criteria are whether you prefer online or offline classes and class timings.
Lastly, a very important consideration should be practical training, because digital marketing skills can only be honed with the real-time application, so the course that you enroll in must give you ample opportunity to participate in real-time projects and case studies using the latest tools and software. So go through the list above and make an informed decision as to which amongst them are the Best Digital Marketing Courses in Ranchi.
What is the average fee for Digital Marketing Courses in Ranchi?
Course fees for Digital Marketing Courses in Ranchi will vary depending on a number of factors. Course duration, curriculum, degree of expertise provided by the course, and certificates provided are some of the important factors. Generally speaking, a short-duration, basic course will cost in the range of ₹15,000 to ₹25,000, while a longer-duration course with a more comprehensive curriculum could cost between ₹20,000 to ₹85,000.
What is the expected salary of a digital marketer in India?
According to a naukri.com the average salary of a Digital marketer in India can be categorized as follows
|Digital marketing Executive||₹2 lakhs PA* to ₹6 lakhs PA|
|Digital marketing Analyst||₹3.6 lakhs PA to ₹9.4 lakhs PA|
|Digital marketing Manager||₹6.2 lakhs PA to ₹18 lakhs PA|
|PA*- Per Annum|
It is important to note here that the salary depends largely on location and experience. This however gives you a broad understanding of the salary to expect.
Which cities offer the highest-paying jobs for Digital Marketers in India?
Skilled Digital Marketers are generally in high demand and they usually earn an above-average salary anywhere in India. However, Bengaluru, Hyderabad, Mumbai, New Delhi & Pune are the best-paying cities. Another advantage of Digital Marketing is that it can be done remotely so you are not necessarily restricted to your city alone, you can seek placements or freelance job opportunities across India or anywhere in the world.
Which industries have the highest opportunity for Digital Marketing professionals?
Digital marketing has become an indispensable part across all types of industries, even more so after the way smartphones have revolutionized the digital marketing landscape every big company to a start-up is heavily investing in digital marketing, so opportunities are endless. Some of the industries where Digital marketers have the maximum scope are:
- ✔ Marketing & Advertising
- ✔ Education and Training
- ✔ IT Services & Consulting
- ✔ Financial Services
If you are a student, then you can join any one of the above Digital Marketing Courses in Ranchi, which suits your requirements and it will really fast-track your career is a very promising and exciting career choice with plenty of opportunities. Moreover, if you are a Digital marketer already it is always wise to be up to speed with all the latest innovations and techniques and a Digital Marketing Course will help you to upgrade your knowledge and upskill yourself. If on the other hand, you are an entrepreneur, you can apply the knowledge gained from any of these Digital Marketing Courses in Ranchi to leverage the various digital marketing channels and formulate a well-rounded Digital Marketing strategy.