Top 10 Digital Marketing Courses in New Zealand in 2021

Today, the most effective way to find your target audience is via online marketing, a.k.a digital marketing. It is not only the most efficient but also the most cost-effective form of marketing known to businesses. Big or small, all kinds of organizations today prefer digital marketing to traditional forms of marketing. After all, what other mode of marketing provides a business with an interactive yet global access, while also enabling them to immediately assess their marketing performance? That’s why we are going to talk about the top 10 digital marketing courses in New Zealand today.

 

What exactly is digital marketing?

 

Digital marketing is nothing but online marketing. Basically, it is any form of marketing that makes use of digital methods. Online modes of marketing aimed at educating, entertaining, and convincing an audience about a particular product is digital marketing. These are carried out through devices with access to the internet like mobiles, phones, computers, tablets, and the like.

 

What about traditional marketing? Traditional marketing refers to all conventional modes of marketing that are carried out offline. They may include television, newspapers, brochures, pamphlets, cards, billboards, posters, and so on. Up until not too long ago, we were all familiar with advertisements from the traditional marketing media like the ones we used to see in newspapers or on television.

 

Today, however, a heavy portion of the population is online almost daily, and so, there is no better way for a business to market their product to them than to get online and communicate with them. For example, you are looking for digital marketing courses in New Zealand right now. And you might see tons of personalized ads later on telling you about digital marketing courses in New Zealand.

 

It could be in the form of pop-ups, social media posts, email marketing, video ads, etc. You would not have come across this article if these digital marketing courses had chosen to stay off digital marketing methods, which of course would have been irony.

 

The point is, as long as there’s a product and you need to find an audience to market it to, digital marketing is the way to go.

 

Digital marketing also involves quite a few sub-aspects in it, such as:

 

  • SEO (Search Engine Optimization)
  • Affiliate marketing
  • Social Media marketing
  • Pay-per-click marketing
  • Content marketing
  • Email marketing, and so on.

 

Why Digital Marketing? What are its advantages?

 

Cost-Efficient and Flexible

Compared to traditional modes of marketing like print ads, newspaper columns, and the like, digital marketing is marginally cheaper and more efficient. You do not need to have a separate ad printed out for each time a customer looks at your post. One post alone can give you a massive reach in comparison to traditional media.

It is also preferred to traditional media because digital marketing is flexible and can be adjusted to meet your business requirements. You can track the efficiency of your campaign on the spot, and if it does not meet your desired notions, you can adjust it to increase efficiency or even terminate the campaign to begin a new one.

 

The Right Audience

As of 2021, almost 5 billion people around the globe use the internet actively. Whether it’s google searches, scrolling through Instagram, streaming Youtube, purchasing on Amazon, staying online has become an inevitable part of our day-to-day life. That’s why if a business needs to market their product to these people, the best way to go about it is to get online with them.

Campaigns can be designed to fit the customer persona, and it can be seen to it that it is marketed to the relevant people. After obtaining the desired target audience, ads can be made even more personalized after segregating the audience profiles.

 

The Competition

Needless to say, with the advent of digital marketing came immense competition in different niches. Everybody knows that digital marketing is the way to go, so your competition is probably already there and growing their audience. If you’re a new business, it would be close to impossible to compete with your competition if you rely solely on traditional marketing methods.

This is also the reason why you need digital marketing to compete with larger businesses. Companies like Amazon, Apple, Flipkart, and the like already have their audience and are growing them every day. If you want to be heard over their megaphones, you need digital marketing.

 

Access Your Performance

Unlike traditional media, digital marketing allows you to access how successful exactly your campaigns are. It is not practical to personally ask every single customer about how they found your business. Instead of annoying customers with questionnaires, digital marketing methods automatically track all these statistics for you.

It tells you how which customer came from, where, purchased what, and how likely they are to come back again. It tells you how many people like them constitute your audience. It tells you the ROI (return of investment) you get from your campaigns and informs you about the demographics of your audience that you need to shape your future marketing campaigns.

 

Now that we have discussed what digital marketing is and why it is so important let’s dive into the top 10 digital marketing courses in New Zealand.

 

List of the best digital marketing courses in New Zealand

 

1.    IIM Skills

 

Widely recognized as one of the best digital marketing course providers in India and offering courses online for global accessibility, IIM Skills equips its students with the best digital marketing insights and trends globally. They offer training for the Master Certification from IIM Skills in addition to a variety of other certifications, including those of Hubspot, Google, and Facebook. Hence, it is also one of the most popular digital marketing courses in New Zealand.

 

The course includes a 3 month guaranteed internship, a letter of recommendation in addition to a certification, a personalized mentorship for career and businesses + launching your digital marketing agency, writing your first blog for The Times of India, as well as launching your podcast with Apple, Google, and Spotify, launching your very own Youtube channel & going live with affiliate marketing.

 

The Digital Marketing Master course syllabus covers:

  • Web Development
  • Social Media Marketing
  • Micro Video Marketing
  • Affiliate Marketing
  • Google Adwords (SEM)
  • Email Marketing
  • SEO (Search Engine Optimization)
  • Content Writing

 

 

IIM Skills has trustful partnerships with the following Brands

 

The image suggests the trusted brand partners of IIM Skills

 

Reviews and Testimonials

 

Reviews for IIM Skills Content writing course

 

For more insights, check out the IIM Skills Digital Marketing Course Review

 

2.   IIDE

 

IIDE, or the Indian Institute of Digital Education, based in India and offering courses online, is unlike most other platforms in that it does not encourage students to learn from outdated PPTs, but rather, believes in a concise, practical, real-world curriculum.

 

Its Online Digital Marketing Course has 13+ certifications and is taught by industry experts to teach students the latest trends in the digital marketing industry. They offer quality video courses, which the students can use at their own pace, in addition to the 1-on-1 mentoring sessions.

 

The course curriculum includes:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) – Google Ads
  • Content Marketing
  • Advance Content Strategy
  • Social Media Marketing
  • Influencer Marketing
  • Creative Strategy
  • Media Planning
  • Soft Skills
  • Email Marketing
  • App Store Optimization (ASO)
  • Copywriting

 

3. Certified Agile Digital Marketing Expert (CADME) 2021 BY IDMNZ

 

IDMNZ or the Institute of Digital Marketing New Zealand is one of the most reputable digital marketing courses in New Zealand. The course is covered 100% online and is suitable for fresh graduates, business owners, or marketing professionals. It includes 130+ topics full of insights and trends taught by digital experts, a free 12 month-24/7 access to the students’ learning portal.

 

The topics covered in the course include:

  • Agile Digital Marketing
  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display & Video Advertising
  • Email Marketing
  • Website Optimisation UX/UI
  • Analytics
  • Digital Marketing Strategy

 

4. Digital Marketing School New Zealand

 

Another one of the most reputable and well-known institutes in New Zealand offering Digital Marketing courses is The Digital Marketing School New Zealand. They offer a Diploma Course in Digital Marketing and several other short courses to offer their students an insightful look into the digital marketing industry.

 

They are the 1st NZQA approved digital marketing qualification. Their program is designed by industry experts to help students make the most out of their learning of the online marketing world. Students are also taught to create digital marketing campaigns and strategies.

 

The course curriculum includes:

  • Search Engine Marketing
  • Email Marketing
  • Data Analytics
  • SEO
  • Online Reputation Management
  • Brand Management
  • Social Media Optimization
  • Social Media Marketing
  • Display Advertising
  • Mobile Marketing
  • Technical SEO
  • Off-Page and On-Page SEO

 

5. Waikato University

 

Waikato University was established in 1964, with its main campus in Hamilton, New Zealand. It is one of the most well-known universities in New Zealand that offer digital marketing courses. It is especially noted for being a triple crown accredited Internation Business School. It is also recognized by the top education forums, in addition to having a place in the top 1% of the world’s business schools.

 

Their Master’s degree helps students understand Digital Technologies in addition to teaching them about optimizing performances, boosting profits, and engaging with customers and suppliers efficiently.

 

The topics covered involve:

  • Supply Chain Integration
  • Social Media Global Marketing
  • Automated Logistics
  • Cloud Computing
  • Big Data Mobile Computing
  • Virtual Team Communication
  • Supply Chain Integration
  • Data Analytics

 

6. New Zealand Institute of Education

 

The NZIE, or New Zealand Institute of Education is often referred to as New Zealand’s longest-running and also their largest Digital Marketing school. They offer one of the best digital marketing courses in New Zealand, with several insightful learning materials on their platform, taught by industry experts to familiarize their students with the core aspects of the subject.

 

According to them, their course is designed with the help of industry experts to help students build relevant and necessary skills in the industry.

 

The topics covered in the course include:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Data Analysis
  • Digital Design
  • Content and Social Media Marketing
  • Websites
  • eCommerce

 

7. Tasman International Academies

 

Tasman International Academies, New Zealand, is an international academy that offers contemporary courses designed to meet the students’ demands in the volatile world of business. They offer quality programs that challenge and simultaneously reward their students, thus guaranteeing their success in the real world.

 

They offer a Diploma in Digital Marketing, a theory-based course designed to equip students with a 360-degree knowledge of digital marketing. They teach students how to implement a successful digital marketing strategy by dealing with any crisis on the way.

 

The topics covered include:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Marketing Overview
  • Customer Behavior
  • Digital Marketing
  • Content Strategy
  • Email And Mobile Marketing
  • Digital Marketing Analytics
  • Content Optimization

 

8. Alpha Educational Institute

 

Alpha Educational Institute or AEI is an institute in New Zealand with over 20 years of experience in the digital marketing industry. They are a privatized training institute with an NZQA certification. They offer programs for business leadership and management, too. In addition to English language programs and IELTS preparation.

 

Alpha Educational institute is one of the most well-known institutes in New Zealand for international students offering courses in a wide variety of disciplines. Students are made to feel at home in a safe, supportive environment meant to bring out the best in their skillsets and furnish their skills further.

 

They offer courses on a variety of subjects in addition to digital marketing courses in New Zealand. Their course offers well-researched insights into the latest trends in the digital marketing industry. Their course runs for 36 weeks and includes internships, live coaching, and job placements.

 

The course syllabus includes:

  • Social Media Marketing
  • Strategic Contemporary Marketing
  • Strategic, Management
  • Financial Management
  • Technology-based branding
  • Interactive Ubiquitous Marketing

 

9. New Zealand School of Internet Marketing

 

The New Zealand School of Internet Marketing offers another one of the well-known digital marketing courses in New Zealand. It offers a wide variety of online marketing courses and other courses in similar fields. They offer a DM Course, a Google Ads Course, as well as a Website Designing Course.

 

Their course curriculum gives students an extensive understanding of the key aspects of digital marketing and also helps them build a strong foundation in the field. The course fee comes at $800+ GST and is a classroom-based course.

 

The course curriculum includes:

 

  • Lead Generation
  • Google Ads
  • Google Analytics
  • Facebook Marketing And Search Engine Optimization
  • Lead Generation Campaign
  • Difference Between Paid And Organic Results
  • Google Ads, Facebook Ads
  • Email Marketing
  • Basics On Google Algorithms
  • Tag Installation Through Google Tag Manager
  • Creating Campaigns
  • Facebook Tracking

 

10. Unitec Institute of Technology

 

The Unitec Institute of Technology is one of the largest institutes of technology in Auckland as well as one of the members of the IAU, also known as the International Association of Universities. If you’re looking for digital marketing courses in New Zealand, this is definitely a great option. It provides its students with one of the best digital marketing mentorships in New Zealand and has a tight partnership with several global businesses and service organizations that are ready to provide excellent employment opportunities to students.

 

The course runs for 12 months and includes industry-recognized certifications, in-depth internships as well as job placements upon course completion.

 

The topics covered include:

  • Brand Management
  • Digital Marketing
  • Advertising and Sales
  • Marketing Research

 

With Unitec Institute of Technology, you will be familiarized with the latest trends in the digital marketing world in addition to a variety of insights into the world of marketing. Some examples include the trends in online marketing, Google Adwords and Analytics, social media strategies, and Search Engine Optimization (SEO).

 

●        Frequently Asked Questions:

 

1.    What are the skills involved?

Some of the main skills required for students aspiring to take a course in digital marketing include design skills, social media skills, data analysis, communication skills, strong language skills, content creation skills, SEO & SEM skills, and so on.

 

2. What are some other digital marketing courses I can find online?

Some other digital marketing courses in New Zealand are provided by IIM Skills, The Institute of Digital Marketing New Zealand, Knowledge Hut, Career Academy-NZ, and so on.

 

3. What are some other similar courses I should look out for along with digital marketing?

Some other courses you could consider in addition to digital marketing to upskill yourself in the workplace include Web development, Data Analytics, SEO, Graphic Design, VFX and Animation, and the like.

 

●        Conclusion

 

New Zealand is one of the best countries in the world for students, and even if you’re trapped at home in the pandemic, you can still access some of the best digital marketing courses in New Zealand via online mode. Today, digital marketing is one of the fastest-growing industries, thanks to the digitalization of businesses at an increasing rate. There is immense competition between businesses in the digital platform, and that’s why businesses need great digital marketing professionals to help them stand out.

 

If you think you have what it takes to enter the world of digital marketing, you should certainly look at some of the courses mentioned in this list. In addition to acquiring insights into the digital marketing industry, you can also try upskilling yourself with other worthy talents such as graphic designing, web development, content marketing, and the like that can complement your digital marketing skills. That said, as long as you have an idea about your chosen career path and the means you use to get there, you are good to go.

2 thoughts on “Top 10 Digital Marketing Courses in New Zealand in 2021

  • September 8, 2021 at 2:57 pm
    Permalink

    Thanks for explaining the basics of digital marketing. And helping people like us who are absolutely new to this field with courses that are best in the market.
    Thanks again.

    Reply
  • September 13, 2021 at 3:58 pm
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    Thanks for this educational and resourceful content. I am very interested in a few courses, but I am confused about the syllabus part. Do you get to pick any type of digital marketing? Because I am not looking for anything rigorous.

    Reply

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