Top 10 Digital Marketing Courses in Egypt With Placements
Search for digital marketing courses in Egypt will land you on a variety of high-standard courses offered by the world’s prestigious institutes, either online or offline. The Arab Republic of Egypt, the land of Pharaoh, one of the principal civilizations of the ancient middle east, is currently undergoing a speedy digital transformation for its all-inclusive development programs for the betterment of society.
Adopting the digital system across companies in Egypt opens a new era of development. The people who were trained in digital marketing realms benefit from a wide variety of opportunities that come with a huge package of emoluments. This article gives you a glimpse of the 10 foremost digital institutes that offer the world’s most advanced training program for anyone who has an interest in pursuing a career in digital marketing. Let us check some facts about digital marketing scope and career opportunities for a broader understanding of the subject.
Scope of Digital Marketing
With the expected internet reach among all sections of society globally, digital marketing courses in Egypt assume the greatest importance in today’s world over traditional marketing. The quickest reach and cost-effective techniques made it one of the ever-important marketing strategies for generations to follow. Year on year, digital marketing trends keep evolving, and companies, whether small or big, are embracing the trend to keep afloat in the realm. The following features of digital marketing will continue to shape the trends.
Analytics
Digital marketing has gained significant importance over traditional marketing in the past and will continue its campaign given that more and more companies worldwide are plunging into it, considering the easy reach globally. Through analysis, the companies can assess the real-time performance of the produced content and reproduce the content that will be much more acceptable for the targeted audience, unlike traditional marketing. Real-time analysis helps companies or marketers to individualize content for target customers and avail the benefit much more speedy way.
Social Media – Influence
In today’s world, social media is playing a critical role in spreading information, and companies can effectively utilize popular platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to target their customers with optimized content. Traditional marketing, which gives importance to celebrities to advertise for product awareness, has gone away. Digital marketing techniques highly reveal that parachuted celebrity advertisement is no longer holding among consumers’ minds to take a decision on a specific product. In that scenario, more and more companies are widely adopting social media influencer campaigns for product awareness.
Video Content – Importance
Considering the immediate captivation of customers to a specific product or service, companies are essentially relying on small video content that will enhance their product or service awareness campaigns. Almost all social media platforms support video hosting and sharing which will benefit in connecting customers and businesses. By optimizing the relevant keyword for images and videos, advertisers can make it easier for an easy finding by potential customers.
Artificial Intelligence – Usefulness
Another important aspect of digital marketing is artificial intelligence (AI). The critical user data enables the companies to strategize the content as per the customer preferences with the help of AI. From a customer’s point of view, AI helps them to make a particular decision in buying a product or service as the customized experience could be a potential factor here. Automated ads using programmatic advertising help businesses target customers by giving them a satisfactory customized personal experience.
Augmented and Virtual Reality – Importance
The companies like Starbucks, Nivea, and Volkswagen have successfully proven the inevitability of augmented reality and virtual reality campaigns in the digital marketing sphere. Their success in giving a better experience to customers of their brands and product awareness will encourage others to follow suit.
Career Opportunities
Some of the following career opportunities are huge in demand and have the potential to benefit you for a better tomorrow.
- Digital Marketing Manager
- Search Engine Optimizer
- Social Media Marketer
- Content Marketer
- Email Marketer
- Search Engine Marketing (SEM)
- Content Creator for AR and VR
- SEO Specialist for Voice Assistants
- Video Production for Social Media
- Automation Expert
1. Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for a complete digital strategy and implementation of online brand awareness. Over 5 years of experience in the digital field and the necessary expertise in leading the marketing team for a successful marketing planning and implementation will be key here. Increasing the key goal of sales cost-effectively is the ultimate responsibility of the Digital Marketing Manager.
2. Search Engine Optimizer
For a better search engine results ranking, a search engine optimizer has to optimize the website or webpage using the latest techniques. Analyzing, reviewing, and optimizing accordingly is the job of SEO. Search engine algorithms keep on updating and SEO should have the latest updates and techniques for an effective search engine ranking to attract organic website traffic.
3. Social Media Marketer
Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. enable companies a wide opportunity to utilize and reach out to customers with the help of social media marketers. As a complete strategist, they will be responsible for designing and executing social media posts for the company and thereafter assessing the key factors like reach, impressions, and engagement of the followers.
4. Content Marketer
Creating content for various forms like blog articles, videos, email newsletters, social media content, etc. is the job of the content marketer. Attracting organic traffic and retaining them through quality content for the website should be the priority of a content marketer. For this, one should be an expert in managing a blog, creating drip campaigns, copywriting, guest blogging, PR, and video creation.
5. Email Marketer
One of the most crucial aspects of digital marketing courses in Egypt is email marketing. Email marketing has been there in the marketing field for ages and still retains the hold and will continue to do so. Return on investment (ROI) from email marketing is much higher than any other form of marketing. It is quicker and cost-effective for businesses to make connections with customers.
Building an email list, creating personal and customizable emails focusing on customer prerogative, and garnering leads through written communication can be achieved by a clever email marketer. He should be adept at making end-to-end campaigns, creating newsletters, updating customers detailing new products, and increasing customer acquisition.
6. Search Engine Marketing (SEM)
Creating paid ads across all search engines and display networks is the duty of search engine marketing specialists. Strategizing ad campaigns, targeting, the budget, and bidding is the primary responsibility of SEM and they need to ensure that the campaigns reach the targeted audience. Viewers who see the ad campaigns should be attracted and engaged by creating compelling ad copies. And SEM also should monitor the performance and make adjustments in order to be successful in the strategy.
7. Content Creator for AR and VR
Augmented reality and virtual reality add a live view to customers in the digital field that can influence their opinions drastically. Therefore, content creation for these spheres assumes significance using the available technology.
8. SEO Specialist for Voice Assistants
Voice assistants like Google Assistant, Alexa, Cortana, and Bixby have a wide range of capabilities and they are helpful for customers who search for a product or service with their assistance. SEO specialist for Voice Assistants plays a critical role here as they have only one slot to rank for the top slot. This only works if your business is at the top rank for search engines, accordingly the voice assistants pick it up and tell the users about it.
9. Video Production for Social Media
Every marketing strategy now pays more attention to creating video content and marketing them for their brand and product awareness. User attention is quickly garnered here, and it is not mere entertainment anymore but a clever and powerful tool for promotion and lead generation, especially on social media platforms.
10. Automation Expert
Using artificial intelligence (AI) and software, companies automate digital marketing activities for repetitive tasks such as email marketing, social media marketing, and ad campaigns. It helps them to provide a more personalized experience to their customers. Automation experts play a prominent role here.
The above-mentioned roles are highly paid job spheres and anyone who is seriously considering taking up the challenge should enroll in one of the following eminent institute’s courses in order to be successful in your endeavor.
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The Top 10 Foremost Institutes That Offer Digital Marketing Courses in Egypt Either Offline or Online Are;
- IIM Skills
- IIDE – The Digital School
- ExcelR
- Simple Learn
- Canadian Chamber of Commerce
- The American Chamber of Commerce
- The Knowledge Academy
- DM Arts Academy
- Digital Vidya
- eMarketing Egypt
1. IIM Skills
When you look for digital marketing courses in Egypt, search engines display one of India’s globally ranked premier institutes, IIM Skills, which offers premium quality training for the subject. The most specific advantage of choosing IIM Skills is your training providers are industry experts who will ensure participants get world-class training and will equip everyone job ready.
IIM Skills digital marketing courses in Egypt comprise Master Certification exams along with 15 different Certifications exams like Google, HubSpot, Facebook Blueprint, etc. Digital marketing’s 40 essential aspects are covered through their course. IIM Skills mentors are highly talented and skilled and have a decade of experience that they acquired during their association with the most significant brands and corporate organizations. It helps them to impart quality training to the participants.
Course Name – Digital Marketing Course
Course duration– 3 months
Fee– 8,405.51 Egyptian Pound
Course Details
- Search Engine Optimization – 25 Hours
- Content Writing – 30 Hours
- Email Marketing – 15 Hours
- Google AdWords – 10 Hours
- Micro Video Marketing – 10 Hours
- Affiliate Marketing – 10 Hours
- Social Media Marketing – 15 Hours
- Web Development – 15 Hours
- Hands-On Assignments – 120 Hours.
Course Curriculum
- Search Engine Optimization – 4 Modules
- WordPress Web Development – 2 Modules
- Search Engine Marketing – 6 Modules
- Email Marketing – 4 Modules
- Inbound Marketing – 3 Modules
- Social Media Marketing – 6 Modules
- Web Analytics – 3 Modules
- Integrated Digital Marketing Strategy -1 Modules
- Online Reputation Management- 3 Modules
- Content Writing and Blogging -3 Modules
- Media Buying – 1 Module
- Affiliate Marketing – 1 Module
- Video Marketing -1 Module
- Digital Infographic Resume Preparation- 1 Module
The Course Topics include
- Why Digital Marketing
- Benefits of using WordPress
- Use of plugins
- Google Algorithms
- Search Console
- Indexing and Crawling
- Keyword Stuffing
- Keyword Research
- SEO influence through GMB
- Search Advertising
- Display Advertising
- Shopping Advertising
- Re-Marketing
- YouTube Analytics
- Setting up your Email Marketing Channel
- Marketing Funnel
- Web Visitors Engagement
Key points
- IIM Skills digital marketing training is based on a specifically designed curriculum that spans 180 hours of comprehensive learning with live online interactive classrooms. Here the emphasis is on 120+ hours of assignments and 60+ hours of live training for each participant’s complete understanding of the subject
- The mode of training is online and everyone has the option to choose weekday or weekend batches depending upon their preference. Flexibility in choosing your time and days for the course is another important aspect here to remember.
- Important tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security will be made available to you for your free run on those.
- Another important point here is that it provides placement support and even post-placement assistance for students. The mentors are Google Certified experts with over 10 + years of experience in the Digital Marketing domain.
- Those who miss the live training sessions can be benefited from the institute’s Learning Management System (LMS) as all the recordings are made available there for future reference, and you get lifetime access as well.
Also Read: IIM Skills Digital Marketing Course Review
2. IIDE – The Digital School
Awarded the “Best Digital Marketing Institute” by the World Education Congress in 2021, IIDE is a leading online education institute that offers digital marketing courses in Egypt. Around 2,35,000 students from countries like the USA, UK, Canada, Australia, UAE, and more have been trained through their course. They believe in customized, concise, and real-world relevant curricula which have been noted as the futuristic program for learners.
The global booming of the Internet has enabled convenient opportunities for a wide spectrum of learners across the globe to learn from the experts according to their choice of preferred subject. IIDE’s online digital marketing course is focusing on industry-recognized certification and placement assistance.
Led by leading industry professionals and experts, their digital marketing courses in Egypt are designed for optimum performance. Weekly live sessions with trainers enable students to solve doubts and queries, learn through fun activities, and revise the topics. For further clarifications, students can avail the benefit of 1-on-1 sessions with mentors.
Course Syllabus
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization (SEO)
- How to Monetize Your Blog
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning & Development
- AD Psychology
- Copywriting
Course Highlights
- 40+ Hours of Video Learning
- 70+ Hours of Live Learning
- 20+ Industry Tools Mastery
- 7 Modular Assignments
- 13+ Certifications
- 8 Brand Projects
- 1-on-1 Mentoring
- 1 Final Project
- 100% placement assistance
- 250 + Hiring Partners
- 0% EMI Option
- Super Sessions
- Expert faculty
- Career Guidance
- Learn from Experts
- Live Q&A
- Resume & Interview Training
Course Name – Online Digital Marketing Course
Course duration– 4-5 months
Fee– USD 1,360 only
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3. ExcelR
Since its inception, ExcelR has been providing its participants with quality training and excellent support. Digital marketing courses in Egypt by them are curated accordingly to help every participant master the fundamentals of digital marketing. The curriculum essentially includes pay-per-click (PPC), search engine optimization (SEO), social media, web analytics, content marketing, conversion optimization, email, and mobile marketing, etc.
Course Curriculum
- Intro to Marketing
- Types of Marketing
- History of Marketing
- Why Marketing
- Case Studies of Branding
- Digital Marketing Intro
- Planning Digital Marketing Campaign
- Masterclass on Content Writing
- Graphic Designing
- Basic Terminology of Digital Marketing
- Keyword Research
- Website Building – Part 1
- Website Building – Part 2
- Introduction To SEO
- Keyword Research & Implementation
- SEO Content Writing
- On-Page SEO
- On-Page SEO {Snippets}
- Search Engine Visibility
- Website Working Analysis
- Off Page SEO {Link Building}
- Off Page SEO {Link Analysis}
- Local SEO
- Advanced SEO
- Intro to Search Engine Marketing
- Intro to Google Ads
- Search Ads – Part 1
- Display Ads- Part I
- Video Ads- Part I
- Search Ads- Advanced Topics
- Social Media
- Video Marketing Introduction
- YouTube Channel Beautification
- YouTube Analytics
- YouTube Monetization
- Email Marketing Modules
- Affiliate Marketing
- Resume Building
4. Simple Learn
Simple Learns’ digital marketing courses in Egypt are equipped with 35 online classes conducted by top-notch experts. Apart from these interactive classes, each participant will be trained with top-quality content, simulation exams, monthly mentoring sessions, and much more. After successful completion of the course, you will be job ready with the relevant skills.
Some Features of the Course;
- Digital marketing’s different disciplines are included in a training program such as inbound marketing, paid marketing, and web analytics.
- Exposure to effectively planning, managing, and executing integrated multi-channel campaigns.
- After successful completion of the digital marketing courses in Egypt, you can take the responsibility of leading the digital marketing teams and initiatives under your organization.
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5. Canadian Chamber of Commerce
The Canadian Chamber of Commerce, established in Egypt in 2006, is a non-profit and non-governmental organization. Their digital marketing courses in Egypt enable you with essential skills as well as a better understanding of the relationship between digital marketing and other practical parts of a business.
Course Curriculum
Introduction to Digital Marketing
- What is Digital Marketing?
- Marketing versus Digital Marketing
- Digital Marketing Strategy
- Consumer Behavior
- Online Branding
- Creating a Landing Page
Social Media Marketing
- Social Media Introduction
- Social Media Strategy
- Social Media Channels
- LinkedIn for Personal & Business
- Strong Social Media Content Strategy
- Video Marketing Tips
- What is Content Marketing?
- Understanding Content Objectives
- Understanding your target segment
- Brand Introduction & Awareness
- Brand storytelling
SEO
- Introduction to SEO
- Keyword Research
- SEO Tools
- Google Algorithms
- Competition Analysis
- On-page Optimization (Website)
- Off-page Optimization
- Website Position Analysis
- Website Monthly Reports
Google Ad Words & Analytics
- Campaigns settings
- Keyword Match Types
- Keywords Research Tools
- Understanding Ad Auction
- Bidding Strategies
- Ad Guidelines
6. The American Chamber of Commerce
Digital marketing courses in Egypt by the American Chamber of Commerce provide the fundamentals of the digital marketing landscape, key trends impacting the industry, the changing customer journey, and the role each channel play in that journey. The advantages and subsequent challenges of the course are also discussed here for a better understanding of the subject.
Existing tools and potential for future application training make you an expert on the subject. Businesses’ level of efficiency, effectiveness, and competitive position in the market space, will also be evaluated further by the course. Again, you will be equipped to define and develop a digital strategy to help a business achieve its goals.
Course Curriculum
- Digital marketing definition, its importance, and its role within an organization
- Digital and emerging technology impact on current and future business
- Digital channel landscape
- Persona profile creation and mapping of the customer journey
- Elements of a digital strategy
- Final Project
- Email Marketing: MailChimp
- Social Media Advertising
- Paid Search and Display Ads
- Advanced Social Media Facebook & Instagram
- Advanced LinkedIn & Twitter Ads
- Google Ads
- Retargeting Ads Promote E-commerce Websites
Google Analytics - Advanced Content Marketing Strategies
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7. The Knowledge Academy
Knowledge Academy’s digital marketing courses in Egypt prepare the participants to strategize accordingly as per the ever-changing environment of the internet, and digital marketing is essential here for every business organization’s success. They emphasize high-standard content for customer satisfaction to retain them on the organization’s website. They impart quality training in SEO tactics as well to improve digital marketing processes.
8. DM Arts Academy
DM Arts Academy’s digital marketing courses in Egypt comprise 15 different courses and they equip you to fulfill all your needs, whether you are a beginner or a professional, doesn’t matter. The course curriculum covers all the essential modules like social media platforms, google products, email, and all the recognized digital communication aspects.
DM Arts has two different programs for digital marketing courses in Egypt, namely the Certificate in Digital Marketing (CDM) and Professional Digital Marketing Diploma (PDM). Each program contains 5 modules and 60 hours of learning period that covers around 20 essential digital marketing skills.
CDM Features:
- Facebook & Instagram Community Management
- Facebook & Instagram Advertising (24 Hours)
- Content Creation for Social Media (12 Hours)
- Search Engine Optimization (SEO) (12 Hours)
- Google, Search Engine Marketing (12 Hours)
PDM Features:
- How to Become a YouTuber
- Google YouTube & Video Ads
- Advanced Facebook Advertising
- Social CRM & Marketing Automation
- Strategic Digital Marketing Planning
9. Digital Vidya
Asia’s leading professional training company Digital Vidya offers digital marketing courses in Egypt online that impart new-age skills to individuals and organizations. They claim that around 61,000+ professionals and 16,000+ brands have successfully participated in their program. Some of the world’s best brands like Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, etc. have joined their program. They are the official training partner of Google & Microsoft India and they are also associated with social media giants such as Facebook, LinkedIn, etc.
Course Details:
- Search Engine Optimization – 4 modules
- Search Engine Marketing – 5 modules
- Social Media Marketing – 5 modules
- Email Marketing – 3 modules
- Inbound Marketing – 4 modules
- Web Analytics – 5 modules
- Facebook Marketing – 2 modules
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10. eMarketing Egypt
eMarketing Egypt is a leading regional digital marketing consulting agency that managed thousands of campaigns across 14 countries for their clients around the world. As the first company in MENA, it provides integrated e-marketing services and serves all kinds of businesses. Their digital marketing courses in Egypt offer an integrated understanding of digital marketing planning and strategies which will help your competitiveness in the digital arena.
Course Objectives:
- Learn the impact of the internal and external environment on your e-marketing performance.
- Strategize and formulate an e-marketing strategy for achieving objectives.
- e-marketing activities are integrated into the overall marketing strategy.
- Learn how to make online media planning.
- Learn how to set successful online Ads KPIs.
- Learn how to measure ROI and how to estimate online revenues.
FAQs
1. What is digital marketing?
Digital marketing is essentially a new-age marketing technique that gains prominence over traditional marketing for its wide reach and cost-effectiveness. Using digital platforms, a marketer can market his product or services quickly with a global reach exposure with fewer costs. Apart from this, he can analyze the performance and re-strategize his marketing strategy easily by applying various tools available.
2. Is digital marketing a high-paid job?
Certainly, digital marketing is a high-paying job considering the demand and vacuum in supply anywhere in the world. Those who practice successful digital techniques, especially social media content creation, have a wide scope for better packages.
3. Is work from home available in the digital marketing field?
Of course, working from home as a digital marketer is one of the peculiar advantages of this career. Most companies allow their employees to do the job as per their preferred choices.
Conclusion:
This article tries to give you a distinct picture of a digital marketing career and its importance in the present progressive world. Digital marketing as a new-age technique over traditional marketing keeps on evolving, and thorough learning of the subject is the need of the hour. Some of the prominent institutes’ features are also discussed above for your ultimate benefit. These institutes’ courses are highly placed on online learning and if you are interested, you can go ahead for building a successful career.