There is a good scope to find a good digital marketing course in Shahdara, since it is one of the very developing locations.
Before we jump into finding the best digital marketing course in Shahdara, let’s first try and find out some details about what digital marketing really is.
WHAT IS DIGITAL MARKETING?
Any type of marketing process which involves the use of any electronic device to pass on a certain message to the audience and simultaneously judge its impact on the audience can be defined as digital marketing. In general, marketing digitally can be defined as arranging for campaigns to market their product and pass on communication to the audience through the mode of many electronic devices which includes computers, mobile phones, tablets, or any other device. This marketing process can be taken place in many forms such as posting an online video, showing advertisements, and also using social media platforms to convey the message. Digital Marketing can also be defined as traditional marketing as well. For example, in traditional marketing bulletin boards, advertising through magazines is used. But in digital marketing, it becomes very easier as it helps a particular brand to reach a large number of audiences at once without much human interference.
Digital Marketing can also be named online marketing, which promotes a particular brand to reach prospective customers through the internet medium and many other digital communications. This process includes using email-ids, social media platforms, or internet-based advertisements and includes using texts and multimedia messages in the marketing channel.
WHAT ARE THE BENEFITS OF DIGITAL MARKETING?
Lately, digital marketing has become very important as it helps reach many customers at once. Apart from this, there are many advantages of using digital marketing as a promotional method to a brand to convey a particular message to the targeted audience. Let us read about some of the following advantages in details-
- A wide geographical reach- Whenever an advertisement is posted by someone, it doesn’t matter from where it has been posted. Once it is posted on an online platform is becomes visible easily to all the customers they are targeting. It also doesn’t depend on where the potential customer is. Therefore, through digital marketing, it is very easy to reach a large number of potential customers at once.
- Cost-efficient- Marketing digitally through the medium of the Internet not only helps to reach a wide number of potential customers but this process is also cost-efficient as it reduces the extra cost of publishing advertisements through television, newspaper, radio channels, and other traditional marketing methods which involves a lot of costs. Wherein in digital marketing, just a single piece of content is created in a creative way which helps for further branding as long as the content is active on the platform of a particular company’s website. In the traditional marketing method, we do not have control over the audience but in the case of digital marketing, this is not the case. If all the advantages mentioned above are added up together then digital marketing gives us a lot of flexibility than other marketing methods in the market.
- Computable results- To judge whether the marketing strategy used by a particular brand is going in the right direction or not is very important. Understanding the right set of audiences and target is also very vital. But this evaluation is not possible with a non-marketing strategy. Asking each customer individually about the feedback of the product or the service provided is not possible. But with digital marketing it is. Marketing with the help of online platforms the software and technology which is used helps to monitor whether the right set of customers are been attracted or not and get a chance to have a meaningful conversation with them. After getting valuable feedback it is very necessary to work upon the weak areas after understanding the needs and demand of a particular service or product in the market.
- Easy way of storing data- With the help of Digital Marketing it becomes very easy for someone to store data of the customers been serviced at once which is not possible with physical marketing. For example, if any financial service brand has already introduced a campaign and serviced a certain set of customers but with the changing time, the company wants to offer another service or product to their same targeted customers. So, how and where will they find the same data and compile it again so that they can send the information about the new changes made. With offline marketing, it is not possible but with digital marketing and increasing technology, this is very simple and easy to track without wasting so much time again gathering the same data every time.
- Building strong relationships with customers- Through digital marketing, it becomes very easy to have daily conversations with your customers on a real-time basis. However, speaking to your customers on a real-time basis is not possible in the case of physical marketing. It becomes very easy for customers to not only see a particular post posted by a particular brand but also to like, share, and comment too and give their necessary feedback. This increases their trust too in the brand service and quality. More the level of engagement more buzzing about the product which plays a very vital role for a particular brand.
- Easy and appropriate conversations- Using the medium of digital marketing it becomes very easy for the customers to react instantly and give their necessary feedback. With traditional marketing, customers can expect a phone call but when the time is not specified. With the medium of the internet, a customer might not purchase a product instantly but they will definitely stay connected with the brand for the long term.
IMPORTANCE OF DIGITAL MARKETING-
Digital Marketing is considered to be a very precious asset to grow business along with increasing the online presence as well. As with the increasing time, the internet is becoming daily bread and butter for everyone. Many digital marketing methods like Search Engine Optimization (SEO), Pay per click (PPC) on advertisements has been proven to be successful for 80% of the industries across the world. Digital Marketing is required to match the speed with the growing world and technology.
Let us read about six reasons to specify in details that what role digital marketing plays for any brand which are as follows-
- In this modern world, everything is on the internet. From entertainment to important news. People around every hook and corner spend most of their time on Internet only. Then why not take an advantage of it? As specified earlier too digital marketing means the promotion of a brand through various means of the online platform. Many people spent their time just browsing so if the information about digital marketing is on their news feed it makes our work easier. Also, for any business to grow to create an online presence is a must.
- This process of marketing is already used by many competitors. Competition is increasing day by day in every business. They are already taking advantage of different types of digital marketing. And for any brand to survive whether new or old it is very important to give tough competition to your competitors. Therefore, to survive for a longer period using all means of the method is very important.
- With digital marketing, it becomes easier to survive in the market of big brands like Walmart, Amazon, etc. They have already created a big name for themselves in the market. Therefore, to stick in this competitive world digital marketing plays a very vital role. Using different methods of digital marketing helps to increase the ranking too on the google page. If a brand can create content material by using more appropriate keywords concerning their competitors, then it is also possible to gain more ranks than them. Also, digital marketing helps to get more leads as well.
- Targeting the right set of customers is one of the very important reasons why digital marketing is very important. It’s nothing better than giving a particular product or service to the customers been targeted directly. It not only makes our work easier but also shapes our business too in the right direction as well.
- Just launching a promotion campaign is just not enough. Monitoring them as well is also very important to see whether the plan made is going in the right direction or not. With digital marketing, it becomes very easy to track and monitor. With the traditional method of marketing, it becomes a very difficult and hassle process of monitoring which is also not cost-efficient. But with this, we just need to focus on different methods of improving the brand of the company.
- For any business to grow profit is a very important part of it. What amount of investment is done and what amount of returns are generated out of its analysis of it is very important? Running campaigns through digital marketing is more cost-efficient in comparison to traditional methods of marketing. And cost-efficient marketing and promotion mean the creation of more room for the return of investment which means more profit.
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5 BEST DIGITAL MARKETING COURSE IN SHAHDARA
After reading about a brief understanding of digital marketing let us know about the top 5 Digital Marketing Course in Shahdara to choose from in details-
IIM SKILLS- IIM Skills is considered to be the leading institute to learn digital marketing courses in India. It provides a total of 180 hours of detailed training about digital marketing. Along with it more than 150 live projects and more than 10 studies are been given to solve. This program is a total of 3 months. The great part is it also provides free tools worth Rs 74,000 along with mastering 40 modules of digital marketing. The candidate who completes their course not only gets certification from IIM skills but also gets a chance to prepare for other certifications as well which include Google, HubSpot, Facebook blueprint, etc. The course fees are 29,000+GST.
IIDE (Indian Institute of Digital Education)- IIDE is also one of the prestigious digital marketing institutes which gives a candidate to learn everything about digital marketing. With IIDE, students completing their digital marketing course successfully gets 13+ certifications wherein students get to learn from professional teachers. Without any doubt, students are also been guided separately. It is a 3 months program with 12 hours of duration. The fees of the course are approximately INR 67,795+GST.
AWS- To become a digital expert and be creative one can also choose to learn from AWS. It gives us an experience of 100% industry experience with a chance to learn from teachers with more than 11 years of experience. This course is made for students, teachers, working professionals, and entrepreneurs as well who want to apply these methods in their real-life experience. For Fees and course duration, one needs to contact the institute or reach out to their website page.
IICS (Indian Institute of Computer Science)- IICS is known to be one of the best IT training institutes in Delhi. They have a wide and high range of faculties providing training to the students. Along with this they also provide training for digital marketing courses as well and guide students to develop their skills too. The course duration is of 4 months and for information about fee structure, one needs to contact the institute directly.
DIGI MANTHAN- This institute is also known for its leading position in providing technical training about different courses in detail. Students enrolling get an opportunity to learn from highly educated technical experts wherein students are been given 100% placement assistance. The course duration is of 3 months and the fee structure is 32000+GST.
After studying the details of the top 5 institutes to learn digital marketing. According to me, I would recommend someone to pursue a digital marketing Course from IIM SKILLS. As we compare all the institutes, we can see that IIM SKILLS not only gives certification from their institute but also gives the training to be certified by leading institutions such as Google. They also give free tools and the most important factor which is important to every candidate enrolling in the course fees which are lesser compared to other institutes.