The old corporate model of separate marketing and sales departments is no longer sufficient. To keep up with the trends, many firms have undergone digital transformations. Because their clients now spend the majority of their time online, they’ve begun to build stronger online presences. This shift has resulted in a large number of job opportunities for content writers. So, if you’re from the United Kingdom and want to learn how to write content, keep reading. I’ve produced a list of the best content writing courses in the UK to assist you in making an informed decision.
What exactly is content writing?
The process of planning, researching, producing, and revising some material via online or offline platforms is referred to as content writing. To entice the target market, content should be specific, straightforward, and appealing. Because it is difficult to predict what an audience could expect from a company, content writers frequently investigate their target audience’s interests and attempt to tie their hobbies to the things they wish to market, generally in written form.
Unlike in the past, content writers now employ both online and offline channels to publish information. Blogs, articles, video scripts, press releases, and other forms of content writing are examples. Posts are made on numerous social media sites such as Instagram, Twitter, and Facebook, as well as in newspapers, radios, and televisions.
We have witnessed a global digital shift in recent years as a result of the pandemic. Although the changes were inevitable, the pandemic hastened them significantly. Today, many firms, both large and small, provide remote job options, and content writers are among the largest winners.
Moreover, with an increased emphasis on keeping businesses afloat during the epidemic, there has been a move away from traditional marketing and sales campaigns and toward digital marketing campaigns. While their competitors who did not adjust suffered, digital marketing enabled firms who did make the shift to gain and retain customers even throughout the pandemic.
This has resulted in a big number of job openings worldwide for content writers, SEO content writers, and so on. Furthermore, freelancers have a wealth of opportunities. Platforms such as Fiverr have enabled freelance content writers to showcase their portfolios and receive a decent amount of work from them.
Today, freelance content writers can earn a good living by writing for others. They do not need to work from 9 a.m. to 5 p.m. to earn a living. The independence and security that a great content writer has today have never been seen before. Finally, let’s get started with the list of the top content writing courses in UK.
Top 8 Content Writing courses in UK:
1. IIM Skills
IIM Skills is a well-known online learning provider in a variety of vital areas, including content writing, CAT training, and digital marketing. IIM Skills has educated thousands of people since its start. Today, IIM Skills offers one of the best content writing courses in UK, encompassing both fundamental and advanced concepts.
You will be able to study about and gain experience in a range of specializations, which will help you determine which one is right for you. Furthermore, after the course, you will be given the option of a three-month internship in the specialization of your choosing from the available alternatives.
The internship will not only give you more hands-on experience but will also help you construct your digital portfolio. Something you may show future clients or employers as proof of the high quality of your work.
The instructive and comprehensive program is divided into 12 modules, each of which covers a variety of themes and on-the-job tools.
The modules are as follows:
- Module 1: Web Development
- Module 2: Blog Creation
- Module 3: Intro to Content Writing
- Module 4: Keyword Research
- Module 5: Begin to write content
- Module 6: Content Writing Tools
- Module 7: Duplicate Content Detector
- Module 8: Email Content Distribution
- Module 9: Google Local Page Setup
- Module 10: Content Marketing via Social Media
- Module 11: Social Media Tools
- Module 12: Freelance Content Writing
The full-fledged program includes all of the necessary tools to help you ease and speed up the procedure. What’s more appealing is that these tools are completely free. With this comprehensive yet interesting study curriculum, you receive free tools worth €410.
With the Lifetime Access Feature, the IIM Skills Content Writing Master Course covers all the bases for further and revised learning. Using this feature, you can return at any moment and view the entire course. Furthermore, you can access updated content recordings via LMS Support.
1 month consists of 16 hours of online interactive lectures, 60 hours of hands-on training tasks, and 10+ hours of internship guidance.
Batches: Weekday and weekend batches
Fees: £155.88 + Tax
2. Blackford Centre
Here we have one of the finest content writing courses in UK, provided by the Blackford Centre. Blackford allows you to study the course’s 19 modules online, plus there is a printed copy that you can take home with you. The course is 6 hours long and includes 35 videos, 61 self-assessment tasks, and 11 copywriting projects with personal coaching from specialists.
Blackford Centre offers comprehensive, tailored content writing training in UK from expert educators. The online version of the course also comes with a copy of the Copywriting Technique book. Because this is a distance education program, there is no time limit to finish the course.
After completing the course, students are assigned a personal mentor who assists them in establishing their own business, a free website with example text, and a selection of e-books.
You will have learned the following abilities by the end of the course:
- You will have learned the skills of a copywriter’s art
- You’ll understand how to create copy for various types of publicity, as well as how to gain business for yourself.
What happens when you complete the course?
Even after the course is completed, they will continue to assist you. When you finish your final assignment, they’ll provide you with information on how to seek advice and guidance from the Blackford Centre. When you go to see a client or have a question, they’ll only be a phone call or email away.
Course Fee: £575 for the online edition / £695 for the online edition including printed materials
Certification: Certified Content Writer Diploma
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3. The Writers Bureau
Here we have one of the most comprehensive content writing courses in UK, provided by The Writers Bureau. The Writers Bureau is a UK-focused school that offers comprehensive, tailored content writing training in UK from expert educators. Multiple assignments that are a major component of the program are backed up by advice on how to promote your skills.
It is one of the leading home-study colleges for freelance writers in the United Kingdom. It intends to teach all aspects of writing for profit. The course is structured into 27 modules that address the most important aspects of freelance writing.
It teaches how to generate an unlimited stream of ideas and turn them into profitable writing assignments. The emphasis is largely on improving the creative components of its pupils’ writing ability. Students have up to two years to finish the course.
Course fee: £ 384
4. Coursera courses
When looking for online professional courses to increase your content writing skills, Coursera is usually a great place to start. The site offers content writing programs for professionals of all levels. This platform provides several content writing courses in UK, some of which are given below:
- Northwestern University’s Professional Specialization in Content Strategy
This course provided by Northwestern University is one of the best content writing courses in UK, it focuses on ways to include storytelling into your content writing strategy. You’ll also discover some practical techniques to expand your internal and external audiences and broaden the reach of your material. The course offers comprehensive, tailored content writing training in UK from expert educators.
The specialization divides content strategy into four courses, each with its own summary. So, if you don’t want to take the complete specialization, you can start where you wish. Furthermore, the courses are offered in a variety of languages. English, French, Portuguese, Russian, Spanish, Arabic, and German are among them.
Duration: 4 months at the proposed weekly rate of 1 hour.
Course Fee:£36.15 per month
- Advanced SEO Content and Social Tactics by University of California Davis
This content marketing certification focuses mostly on producing high-quality material for search engines and social media platforms. It does, however, go over influencer marketing and how to leverage it to increase visibility. You’ll also learn how to employ this marketing strategy to establish the authority of a website. This course, like most on Coursera, is available in all major languages.
Duration: 18 hours
Course Fee:€36.15 per month
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Here we have one of the best content writing courses in UK, provided by Hubspot. This is excellent training for those who are new to content writing. When it comes to content marketing and inbound marketing, Hubspot is one of the industry leaders. They have a terrific site that covers content marketing and writing subjects, as well as a variety of free courses. This course will teach you all you need to know about content writing, copywriting, and content marketing in 12 modules.
- The Influence of Storytelling
- Creating a Framework for Content Creation
- Generating Content Ideas
- Creating High-Quality Blog Content That Your Readers Will Enjoy Reading and Sharing
- HubSpot’s Blogging Strategy for Ranking #1 on Google
- Repurposing Your Content to Increase Its Value
- Putting Together Topic Clusters and Pillar Pages
- Putting Together a Guest Blogging Strategy SEO (Search Engine Optimization)
- How to Promote Content Effectively
- Analyzing and Measuring Your Content
Duration: 6+ hours of video content
Course fee: Free
Here we have one of the top free content writing courses in UK, provided by Google. Google Digital Garage offers a free course called Promote a Business with Content. Google Digital Garage is an online training platform that offers a variety of free courses in digital marketing and Google products. The course does not include certification, although it is part of Google’s Digital marketing certification program.
The course is divided into four modules that cover the following topics:
- Utilize social media to get recognized.
- A thorough examination of social media
- Use video to its full potential.
- Get started with content marketing
The content marketing lesson discusses content marketing in general and explains how to develop and promote content for online audiences. Each lesson includes video content as well as a section with questions to evaluate your understanding. Finally, you can take a questionnaire to gain recommendations on areas where you need to work more.
What’s great about Google Digital Garage classes is that you get a transcript of the video so you can read the content, as well as a key learning portion that offers you a summary of what you’ll learn in the video. Altogether, it is one of the best content writing courses in UK to begin your content writing career.
Duration: 3 hours
Course Fee: Free
ClickMinded provides full-featured learning content writing courses in UK for both beginners and those looking to brush up on and freshen their marketing expertise. You will have a basic grasp of keyword research, link building, SEO foundations, and how to develop a search-friendly website after completing this course.
ClickMinded offers comprehensive, tailored content writing courses in UK from expert educators. The course is split into eight sections, with bonus courses on “Enterprise link development,” “Local SEO,” “Pinterest SEO,” and “Amazon SEO.” If students pass the exam after completing the course, they will be able to obtain a ClickMinded SEO Certification.
Pricing: £366.63 for a single course; £735.48 for lifetime access to all ClickMinded courses.
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Today, Domestika offers one of the best content writing courses in UK. If you want a crash course in content marketing, this is the course for you. Helena Pearce, a marketer, and strategist is the instructor. She has managed content for corporate behemoths such as Amazon, Samsung, and, most recently, PlayStation.
She walks you through the creative process of developing a dynamic content marketing plan for a brand or business. From conceptualizing a notion to strategically posting it to evaluating metrics and driving development, you’ll discover the secrets to effective online communication.
The course includes videos, webcasts, case studies, and resources. Once you purchase the course, you will have unlimited online access and will be able to ask Helena any questions you may have on the forum.
- There are 12 classes and a culminating project.
- 2 hours of video on demand
- Lifetime access to the curriculum.
- Access to the forum for Q&A
Course Fee: $33.12
FAQs related to Content Writing Courses in UK
Q1. How much do content writers earn in the UK?
Junior-level starting salaries typically vary between £20,000 and £25,000 annually. Those with four or more years of experience can expect to earn up to £50,000 per year. While more experienced individuals with more years of expertise may earn up to £90,000.
Q2. How to become a freelance writer in the UK?
- Knowing what type of writing you want to undertake is the first step toward becoming a freelance writer.
- Learn the basics of SEO(on-page, off-page, technical)
- The following step is to compile a portfolio. You can also create a website in a niche of your choice to exhibit your writing abilities as well as your ability to rank on Google.
- Learn how to make a client pitch.
- Develop your writing style.
- Accept any work when you first start, even if it isn’t to your liking, and accumulate testimonials.
As long as you follow these guidelines, you can begin your journey to become an effective freelance writer in the UK.
Q3. Do you need any qualifications to be a freelance writer?
Whereas many writers enter the industry without qualifications, taking a content writing course can provide you with numerous benefits such as:
- Providing structured training and thus saving time,
- Teaching you the industry-specific job requirements,
- Giving you quick feedback,
- Internship experience,
- Assistance in getting clients for freelance or help in getting a job interview, and so on.
At the same time, including the certification on your resume will demonstrate to your future client/employer that you are not only willing to learn, but also have some level of expertise in the field.
This list of the best content writing courses in UK can assist you in making an informed decision about which course is best for you. However, you should first determine why you are enrolling in a course. Because online courses are available from anywhere in the world, you can acquire a great education while sitting in the UK from a course supplied by an institute in another part of the world.
However, if you choose to take a course to gain placement aid, you must ensure that the course provider has contacts in your area. Otherwise, you may receive high-quality content writing training in UK but not the placement assistance that was the primary reason you enrolled in the course.