Since going mainstream in the 1990s, the web has become the go-to place for information of all sorts. It is also the main battlefield where businesses wage their advertising wars as they vie for consumers’ notoriously mercurial attention. This has led to an explosion of content writing jobs, and with the internet unlikely to go out of fashion any time soon, web content creation is a skill that will remain a viable career option far beyond the foreseeable future. Content writing courses in New Zealand will set you up for a successful career in this in-demand field.
In this article, content writing will be described in detail. The topics discussed here are: –
- The internet’s impact on business
- Definition and types of content writing
- Tips for effective content writing
- Content writing examples
- Highly rated content writing courses in New Zealand
- Common questions about content writing
The Internet’s Impact on Business
Like Edison’s light bulb, the internet is one of those ground-breaking inventions that instantly become part of people’s lives and a permanent fixture in their day-to-day activities. Although the pre-internet years are just over a quarter of a century behind us, they seem like part of an ancient era, and living sans the net is now unthinkable.
No one can deny that the internet has had an overwhelmingly positive effect in many fields, such as business and education, and on information available in general. It has given many people the means to realize their dreams and leveled the playing field in a lot of ways.
The entire world is now one global marketplace and the ways of conducting business have changed forever. Many businesses that previously only catered to the towns in their immediate vicinity now have customers on a national and international scale. This has been made possible because of internet-based transactions and advertising.
Online education has also thrived, especially after the Covid pandemic. One can learn anything on the net today, from coding to physics to musical theory. That is the power of the internet. It opens up a whole world of opportunities for those who know how to use it to their advantage, and content writers are among those who are driving this change.
They shoulder a lot of responsibility when it comes to web content – from the painstaking research behind informative articles to the catchy slogans of social media ad campaigns, and everything in between. Content writing courses in New Zealand will help you to master all these skills.
What is Content Writing?
Content writing refers to creating and editing written content in a digital format, frequently for the web. Typically, it is done for digital marketing but may also be done to inform and educate. Some examples of written content for the web include social media posts, blogs, articles, about us pages, video scripts, press releases, etc.
It wouldn’t be inaccurate to say that the discipline of content writing is a fusion of digital marketing and creative writing. Like poets, novelists, and other creative writers, content writers have to be creative enough to produce content that catches the reader’s fancy and grips their imagination.
But they also have to go a step further and, like digital marketers, nudge their readers toward making a purchase. Content writing courses in New Zealand will help you to gain an in-depth understanding of this field.
As one can imagine, content writers are indispensable for businesses and the web, because brand promotion is impossible without some kind of written or spoken phrase, and all websites have at least some written content. That written content may come in different shapes and sizes, and we will discuss these now.
Types of Content Writing
Social Media Content:
This category includes anything posted on social media platforms like Twitter, YouTube, Facebook, Instagram, etc. It could be an image, graphic, video, or text. It could be an advertisement or an opinion. The thing to keep in mind about social media posts is that they have a very short shelf-life. The readers will forget about your post when the next one comes along. So, you must make your posts engaging and relevant to the trending topics of the day.
The words ‘blog’ and ‘article’ are used interchangeably but they are not the same. A blog is like a personal journal or diary that is shared on the internet, and its main purpose is to share insights, opinions, and personal experiences. Blogs also give readers a more interactive experience than articles.
Like articles, blogs may contain facts and info, but unlike articles, being informative is not the main intent of blogging. Blogs help to build and maintain long-term relationships with consumers by sharing relevant content.
The interactive content usually seen on web pages, like navigation links, about us pages, etc. is web content.
Copywriting content is written text produced for ads. This text is called ‘copy’. With the evolution of web-based advertising, copywriters are in high demand nowadays. Copywriters need to be both creative and in touch with prevailing trends to connect with audiences.
An article is a written piece meant to be informative or educational. Articles are usually longer and less interactive than blogs and are highly detailed.
A press release is an official statement released to the press by an organization or individual, to make an important announcement (e.g., a product launch, appointment of a new CEO, layoffs, etc) or to issue a clarification of some sort. Press releases are handled by PR professionals.
It is an online entry of the business through which people can find it. It contains the company name, address, contact info, and website URL. Companies can also choose to share additional details about themselves to reel customers in. This makes the business listing like a sort of about us page.
The trick here is to make an emotional connection with the readers. You can do this by sharing your company’s USP, or what problems you faced with existing businesses that made you open your own business in a particular sector.
An infographic allows one to represent data visually. It takes advantage of the fact that people relate more to pictures than they do to text. An infographic usually has more images than text. The amount of text is kept as low as possible.
SEO content is content that has been optimized for search engines so that your webpage ranks high on search engine results pages. Mostly it’s about relevant keywords that attract traffic on the web.
A large number of experts agree that promotional emailing is among the most effective digital marketing tools for converting leads to sales, if not the most effective one. Emails differ from social media posts in that they have a more personal feel to them.
Readers are also likely to spend more time reading emails than social media posts (which are designed to go viral and then fade away in a short period). Well-crafted emails require much thought and skill, but the payoff is also huge.
There are other types as well such as flyers, brochures, newsletters, and white papers. Content writing courses in New Zealand will make you an expert in all styles of content writing.
Tips for Effective Content Writing
Create New and Unique Content:
While writing content, it’s essential to do some research and see what’s already out there on the net. However, one must not simply copy-paste or paraphrase existing content. This has several disadvantages. For one, sooner or later readers will catch up on this, and one loses credibility when this happens.
If readers even get the impression that a writer is a plagiariser, their reputation takes a hit, even if that impression is false. Secondly, it will hinder your growth as a writer. Writing involves more than just putting ideas into words. It requires one to learn how to think deeply about the topic at hand and find interesting ways to express one’s thoughts.
Thirdly, it will prevent you from developing your unique style and identity as a writer. Lastly, one has to understand that the internet is always hungry for new content. Your brand as a writer will grow if you build a reputation as someone who introduces new ideas to the public.
Do Adequate SEO for Your Content:
This one is a no-brainer. No one can appreciate the beauty of a peacock that lives in the depths of the jungle. Similarly, there’s no point in writing great content if no one can find it. Search engine optimization is necessary if you want people to see your content. You can optimize your web pages by taking care of things like keyword density and sitemap etc.
Other Courses in New Zealand:
- Digital Marketing Courses in New Zealand
- Technical Writing Courses in New Zealand
- Creative Writing Courses in New Zealand
Have Something for Everyone:
It’s a good idea to create content that appeals to a wide cross-section of people. This isn’t always possible, especially if you’re writing on a niche subject, or you’re specifically looking to target a particular demographic. Generally, however, the more people that can relate to your content, the more it will sell.
For example, let’s say that you are a copywriter tasked with pitching a coffee maker machine to corporate offices. You could write the following copy for your product –
‘Are you one of those busy professionals who find it hard to get through the workday without their daily quota of coffee? Do you hate that undrinkable liquid from the office cafeteria that passes as coffee? If you are, then we have the perfect product for you – an automated coffee machine that can brew a perfect cup of coffee within a couple of minutes. Our coffee machine will provide you with delicious coffee at the press of a button. Now you can get your caffeine kick whenever you desire without spending too much precious time away from your desk.’
While this pitch is perfectly fine, one can add to it to make it appealing to another group of people, such as stay-at-home mothers. For that, one can add the following paragraph to the copy –
‘Or maybe you’re a stay-at-home mom. After spending the entire morning getting your kids ready for school, cooking breakfast for them, and then tidying up the house, you feel drained by the time the afternoon rolls around. You’re too tired to lift a finger, but you know the kids will soon be back from school. Who can have even a moment’s rest when those little devils are running around the house?
Perhaps, it’s at this time when you wish for a nice cup of coffee, but you can barely get up from the couch, let alone mess around in the kitchen. If you’ve ever felt like this, our automated coffee maker will be like a lifeline for you
Just press one button, and less than two minutes later, you can have a nice hot cup of delicious coffee. Now you can recharge your batteries whenever you want to so that you can continue to be the awesome mom that you are.’
You can safely assume that when someone is looking at your web page in their internet browser, they have at least a couple of other tabs open in the same window. The instant they feel that your content is getting irrelevant or long-winded, they are going to switch tabs and start looking at something else.
That’s the thing about the internet – the plethora of options available means that you have to get your readers’ attention quickly and hold onto it. Remove any words or sentences that aren’t relevant to the topic. Shorten your sentences and your paragraphs.
Add Some Images and Videos:
Multimedia content provides some visual relief to the eyes and makes a webpage more appealing. Opening a webpage and looking at just a wall of text makes one feel a little intimidated and makes it less likely that the readers will read the whole thing.
Put Yourself in the Reader’s Shoes:
Remember, the content you create is supposed to be about your readers, not you. It has to appeal to them and solve their problems. You may feel very pleased with yourself after writing a particularly eloquent passage, but you have to ask yourself – does it do anything for my readers? Does it offer any new information or insights? Does it help them to solve their problems or get the answers they are seeking? If not, you should get rid of that passage, no matter how much it pains you.
Give Examples Wherever Possible:
The old saying, “Example is better than precept”, is as true as ever. Nothing illustrates a point better than an apt example. If you are giving your readers some pointers on creating a promotional email, you must show them a well-written email designed by following those tips.
A CTA (call to action) is the final piece in the web content jigsaw. It directs the customer toward the content marketer’s ultimate objective, like a purchase, subscription, or appointment.
Review and Edit Your Content:
You should review your content at least twice. Once immediately on completion, look for any errors and fact-check. After some time, you should review it again with a fresh mind, to check the overall feel of the content and make any changes if necessary.
Join one of the content writing courses in New Zealand to pick up more great tips like these.
Content Writing Examples
- Social Media Post with Caption and Hashtag
- Business Listing
Content writing courses in New Zealand will enable you to create impactful web content like this.
The 5 Best Institutes Offering Content Writing Courses in New Zealand
1. IIM SKILLS
Widely regarded as the top online education platform in India since its inception in 2015, IIM SKILLS has been an industry leader in the content writing field. Their Content Writing Course has garnered overwhelmingly positive reviews online from students. The course is extensive and covers all forms of content writing, besides some additional topics like SEO, web analytics, affiliate marketing, etc.
This is an instructor-paced course and is available in online mode. Along with the content writing courses, they have a wide range of courses from skill development to professional & financial courses. They are highly recommended for their online best coaching. All the courses offered by IIM SKILLS are certified and authorized.
They have world-class and highly professional mentors that are industrially specialized to train. Speaking about their training, they offer online coaching which is why they have students from across the globe. The students can learn in their own space along with their current jobs or studies.
Weekly assignments are assigned for practical learning which helps their students prepare for the real world. The course curriculum with IIM SKILLS is designed as per the current market standards and trends. The students have access to their tools for better learning. Not only during the course period but also once the course is finished, IIM SKILLS offer full guidance and support to build their career. They also offer job placements & internships post-training.
Customer Care No: +91 9580 740 740
- Content Writing Courses in Malaysia
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- Content Writing Courses in the Philippines
2. UNITEC Institute of Technology
Based in Auckland, UNITEC is New Zealand’s largest technology institute. Despite being a technology institute, they offer courses in business and marketing as well. This includes short courses in topics that are very relevant to content marketers and content creators, such as Social Media Marketing Course, Search Engine Optimisation Course (SEO), and Google Certified Course (Web-based Advertising and Analytics). The mode of teaching is on-campus.
Phone – 0800109510
Skillset is a New-Zealand based organization that trains professionals in soft skills. They have centers in Christchurch and Wellington. They offer offline sessions in New Zealand. They conduct in-house workshops for their clients. One such workshop is on business writing.
In this workshop, you will learn certain key writing skills that are vital for businesses, such as making your writing more concise, building a relationship with your readers, learning how to be persuasive in your writing, and learning how to keep readers rapt in attention.
This workshop is a great opportunity for those who are looking to learn certain key attributes of content writing. Skillset is a good option for those who are looking for content writing courses in New Zealand.
Phone – (03) 3653164 – in NZ
– (643) 3653164 – outside NZ
Email – email@example.com
4. New Zealand Marketing Association
The marketing association of New Zealand periodically offers content marketing workshops online as well as in Auckland, New Zealand. In this workshop, you’ll learn about the importance of content, the intricacies of content marketing, and details about different types of content like CTAs and landing pages, web ads, web analytics, and other topics related to content.
There is also a workshop on copywriting, called ‘The Secret Sauce of Great Copywriting’. Aspiring content writers can derive significant benefits from this workshop.
Udemy has become synonymous with affordable quality education online. They are unmatched when it comes to the variety of courses on offer. They offer several courses on content writing as well, such as: –
- Complete Web Content Writing Master class + Power Words ebook
- The Complete Content Writing Course for 2023 – 3 Courses n 1
- Content is King: Writing Killer Content for Web & Marketing
These are all great options for content writing courses in New Zealand.
Frequently Asked Questions About Content Writing Courses in New Zealand
Q1. What is the average annual salary for a content writer in India?
The annual salary for content writers in India lies in the range of Rs. 1-6 lakh, with the average being around Rs 3 lakhs.
Q2. What is the qualification requirement for joining one of the content writing courses in New Zealand?
No special qualification is required for joining one of the content writing courses in New Zealand. All you need is to be a 12th-class pass-out and someone with a flair for writing.
Q3. What job profiles can I expect to get after completing one of the content writing courses in New Zealand?
There are many possible job profiles for a content writer, such as blogger, article writer, email writer, newsletter editor, copywriter, technical writer, SEO expert, business writer, social media manager, etc one can opt for after competing content writing courses in New Zealand.
In the modern era, when fleeting attention spans are like an inexhaustible fire constantly being fed a steady diet of all sorts of unlimited distractions, content is king. Skilled content writers with the ability to create content that can make one pause and take a second look are worth their weight in gold. They can have a successful freelance career and are also considered prized assets by the organizations they choose to join. Anyone looking to become a valued professional should check out the content writing courses in New Zealand.
The diverse nature of work available in this field keeps the job interesting and attracts writers of different styles and genres. It also ensures the availability of some kind of job for a content writer at all times. If you are a skilled content writer, you can get a job as a social media manager, copywriter, blogger, article writer, professional emailer, or product reviewer, among other positions.
Taking all this into consideration, one can safely say that content writing can be a fulfilling and stable career for the wordsmiths of the modern age. If you think of yourself as a pen-wielding wizard, you should try one of the content writing courses in New Zealand.