In 2020 the global market for digital marketing valued at US$350 billion. Industry experts predict the domain will grow at a CAGR of around 14%, to a staggering US$786 billion in the next four years. And with the content being one of the building blocks of digital marketing, content writing has become a lucrative job profile in this fast-growing field. If you live in Kochi and wish to monetize your passion for writing, looking for the best content writing courses in Kochi is a good starting point. You will have better insights into the discipline.
Understanding What Content Writing Is All About
Content writing is a professional way of planning, creating, and editing web content to help brands reach their online audience in the most interactive way possible. It plays a crucial role in successful digital marketing campaigns, which helps marketers achieve their specific online business goals.
A well-curated content, in the form of text, audio, video, or graphics, drafted for an eCommerce website or social media platforms can compel customers to engage with the brand in question. It thus helps businesses to outperform their competitors.
When a business invests in good content for their website, it will give their potential leads better insights about their offerings, thus converting their website visitors into loyal customers. And using different digital content formats while writing, they can organically rank higher in search engine results, thus improving their sales and online footprint cost-effectively.
But, only a skilled content writer can make all this possible for brands to achieve quickly and more effectively. And the top content writing courses in Kochi help you become that competent content writer who can set the perfect tone for brands online.
Specializations in Content Writing
When you start looking for the latest digital content formats, you will be surprised to know the number of options to pursue as a legitimate profession. But to keep things simple for you, here are a few broad categories under content writing, which you are most likely to explore in your career as a content writer.
While copywriting is one of the most creative content writing specializations, it forms the base for digitally marketing a business across different online platforms. It helps set the right voice for the brand online, as it is one of the first things that the online audience will check out.
Typically, as a copywriter, you may write a website copy, advertisements, product description, infographics, sales collateral, and print media as well in some cases.
Social Media Posts
With social media platforms, such as Facebook, Instagram, and LinkedIn, gaining popularity in recent years, it has become crucial for brands to be active in social media to sustain their online presence. And so, businesses have started investing in writing platform-specific posts to engage the online audience on each platform with interactive elements.
If you understand the uniqueness of these online arenas, you may make the most out of it, as it forms the ground for powerful digital marketing campaigns that create a rage for a brand online. You will work on platform-specific social media posts, quizzes, contests, and PR prospects, which will help you build an excellent brand reputation.
Blogging is a proven content writing category that often enables businesses to regularly update their websites with new content, which search engines love. Thus, it helps brands rank higher in search results and engage an expansive customer base with the least bounce rate.
The best content writing courses in Kochi can make you an expert in writing blog posts. You can excel at various writing styles, best-suitable for specific brand goals and customers.
This form of content writing aims at making highly complex content easier for customers to understand a business’s offerings and product specifications. It usually involves explaining various aspects of technology, such as processes, mechanisms, and components.
If you plan to take up a job as a technical writer, you need to ace at writing how-tos, guides, instruction manuals, white papers, and eBooks, to name a few.
Recommended Read: Digital Marketing Courses in Kochi
Career Prospects as A Content Writer
The career scope in content writing is pretty diverse and lucrative. But, since the domain is more skill-based, it demands undivided focus, dedication, and a lot of hard work. Typically, if you are a professional content writer, you can earn a yearly base salary of around Rs. 120k to Rs. 525k.
The bonus usually ranges between Rs. 2k to Rs. 150k. On the other hand, you can expect profit-sharing to be about Rs. 600 to Rs. 200k, and you may seek a commission in the range of Rs. 12k to Rs. 200k. Thus, your total annual salary package can be anywhere between Rs. 130k to Rs. 690k.
And with content writing being the backbone of digital marketing campaigns, you can take up different roles in this domain and create a portfolio that will ensure you earn the highest possible pay.
Here are the numerous career paths content writing allows you to explore if you wish to take it up as a profession:
- Freelance content writer
- Technical writer
- Social media posts writer
- Creative content writer and editor
- Content writer for marketing
- Video scriptwriter
So, if you excel at expressing your thoughts in words, all you need to do is look for the best options among the top content writing courses in Kochi. You can master the art of writing different content forms and the associated technicalities, thus creating effective brand awareness for your client’s business online.
Features to Consider When Looking for Best Content Writing Courses in Kochi
Though you may find several options, the following features will help you identify the best content writing training in Kochi.
- Training by Experts from The Content Writing Industry
A faculty with substantial experience in this industry can share better insights about content writing and every facet of this discipline. They have a good understanding of what the market demands from content writers and can explain to you what to focus on to ensure a high-pay job.
- A Comprehensive Course Syllabus
A curriculum that covers a variety of digital content formats and is at par with the latest market trends can help you learn about the field in the best way possible. The training also sheds light on topics related to content writing, such as SEO, to help you understand how your writing skills can help brands achieve their digital marketing goals.
- Internship Program
When you apply for job openings as a content writer, the recruiting company will ask you to share your portfolio, irrespective of your years of experience. A highly-reputed content writing course will offer a fruitful internship program to help you build a diversified portfolio. You will get the proper guidance to develop high-quality content and get it published under your name, which you can showcase when applying for job opportunities.
Top 6 Content Writing Courses in Kochi
Now that you know the aspects that make a content writing training program stand apart from others, you may look at the below-mentioned top content writing courses in Kochi. The list includes top-rated institutes and highlights their offerings, explaining why their content writing course is the best. You can narrow down your options and single out the training, perfectly suiting your content writing learning requirements.
1. IIM Skills
IIM SKILLS is one of India’s top-ranking institutes offering professional courses that can help you build a highly-rewarding career. And their content writing courses in Kochi are no exception. Whether you are a fresher, digital marketer, or blogger, you may enroll in their content writing training and gain the required skills to become a successful professional in this field.
You can earn two certificates, one from IIM SKILLS (recognized by MSME) and the other from HubSpot Academy. Once you complete this training, which counts among the top content writing courses in Kochi, you can master the skills of writing quality web content, keyword research using content writing tools, and website development.
Moreover, you can become an expert in numerous digital content formats, such as articles, blogs, eBooks, ads copies, PR, and product descriptions. And you get placement assistance, such as guidance with interview preparation, once you qualify for one.
- 16 hours of live classroom online lectures, with 60 hours of practical assignments
- 3-month internship program
- Portfolio development support
- Support to publish eBook, blog on TOI, and PR on online news.
- Freelance opportunities
- Access to tools worth Rs. 35000
- Lifetime Consulting and Technical Support
- Placement Support
- Web development
- UI UX interface for your website
- Introduction to content writing
- Keyword research
- Writing quality content
- Content writing tools
- Duplicate content detector for plagiarism check
- Content distribution through email marketing
- Google local pages set up
- Content marketing through social media
- Learning Social media tools
- Freelance content writing
You will undergo 30 hours of industry cases studies, covering affiliate marketing and content marketing campaigns. During this time, you will use tools such as Answer the Public, Uber Suggest, LinkedIn, and Canva. With thought-provoking hands-on assignments, you will gain experience in web development, writing different content, SEO, and content writing. You will work with tools such as WordPress, Keyword Planner, Google My Business, and Plagiarism Detector.
Course Fee: Rs. 14,900 + GST
Contact Details: +91 9911839503
When you search for the best content writing courses in Kochi online, the one offered by Wordsline tops the search results. While their advanced online content writing course can help you become a highly-paid freelance content writer, you may also check out their in-house content writing course.
It is one-on-one training, with 10 hours of theory and 90 hours of practical training sessions, which will help you learn corporate writing. And with digital marketing campaigns demanding quality content, the skillset you gain from these courses can help you become an expert in this field.
- Ten theory classes
- Online training by industry specialists
- Hands-on experience over 35 types of content projects
- Certificate in content writing
- Content writing, types of corporate writing
- The professional writing process, SEO, proofreading, plagiarism check, layout creation for different writing styles
- Discussion about career prospects in content marketing, guidance for starting a career as a freelance content writer
- SEO-friendly content creation, keyword integration tools
- Content marketing and building effective strategies
During the practical training, you will receive expert guidance for 35 different content writing types. They include taglines, mailers, creative and technical blogs, SEO-based blogs, PR, brochure, product description, corporate video script, white papers, and research papers.
Course Fee: Rs. 8000, with a 50% advance payment
Contact Details: +91 7012405365, +91 9447717625
Recommended Read: Content Writing Courses in Kolkata
When it comes to leading content writing courses in Kochi, Nestsoft has made a special place for itself, thanks to its enriched online training program. The course will make you a competent content writer, guiding you to enhance your writing and research skills. You will undergo training in the video format, which will enable you to understand the different facets of content writing quickly.
- Advanced level training by industry experts with 18+ years of experience
- Individual focus
- Internship involving real-time projects
- Excellent placement assistance with their job portal,
- 100% placement record
- Essentials of content writing
- Introduction to writing, reader-centered content, referencing, and plagiarism
- Writing effectively, communication with SME, grammar
- Proofreading, editing, interaction with graphic expert
- Project work: writing web content, publication
- Career development for writers, focusing on professional skills
You can undergo a comprehensive internship program for a duration of 1 week to 6 months. You will gain hands-on experience with real-time content writing work. While you may choose online, live, or direct classes, you will get valuable guidance from experienced professionals in all training formats.
Course Fee: Rs. 2,500 onwards
Contact Details: + 91 9895490866
4. Skills Upgrader
The training offered by Skills Upgrader ranks as one of the best content writing courses in Kochi. While they provide a certificate once you complete the training successfully, you can also earn an international certification in content writing from HubSpot.
You will gain expertise in the basics of content writing, which are ideally website content, blogging, ad copy, and social media posts. And the training will help you effectively understand different digital content formats and types, including blogs, videos, emails, podcasts, and infographics.
- A 4-week live online classroom training
- 16+ hours of theoretical sessions and 70+ hours of practical training
- 3-month internship program
- Access to tools worth Rs. 40k
- Lifetime Support
- Portfolio development for freelance or job
- Content writing certification
- Placement support with freelance writing opportunities
- Introduction to content writing
- Web hosting
- Understanding the relationship between content marketing and UI/UX
- Website creation
- Learning the writing process
- Keyword research
- SEO-optimized content
- Content creation
- Content marketing via social media
- Content marketing strategies
- Lead generation via content marketing
- Content marketing via email marketing
- Freelance content marketing
The course includes module-based assignments. Out of the total scheduled 70 hours, you will spend 40 hours building your website and search engine optimization. And the rest of 30 hours will go into gaining hands-on experience in social media marketing and creating a freelance content writing portfolio.
This extensive practical training on topics associated with content writing, required for making the best digital marketing campaigns, will ensure you become a professional content writer with a high income, depending upon your career goals.
Course Fee: Rs. 12,999 + GST
Contact Details: + 91 9034229196
Recommended Read: Content Writing Courses in Jaipur
ECT, a Government of India recognized institute, offers one of the most highly personalized content writing courses in Kochi. The course transforms your writing style and improves your grammar while teaching you different writing formats required to ace this domain. On the other hand, the advanced certificate is internationally recognized, thus adding credibility to your portfolio.
- 3-month online course
- 32 hours of interactive live training, 50 hours of eLearning and videos
- Internship program
- Placement assistance
- Lifetime support
- WFH job opportunities
- Introduction to content writing
- Working on grammatical errors
- Writing tools
- Master creative non-fiction writing skills
- Fiction writing
- Technical writing
- Academic writing
- Content marketing
- Monetizing writing skills
- Publishing your book
During the 3-month course, you will have an internship of 1.5 months. You will work on four live projects, complete eight engaging writing assignments, and learn to build your website. And while you become a professional content marketer, you will get a one-to-one mentorship from the country’s leading ghostwriter.
Also, you will master graphic designing and video editing. So, the sessions will help you gain hands-on experience on various facets of digital marketing, thus enabling you to use your writing skills most profitably.
Course Fee: Rs 12,712 + GST
Contact Details: +91 7827916060
Recommended Read: Content Writing Courses in Delhi
6. Digital Academy 360
This diploma course is one of the most sought-after content writing courses in Kochi. It follows a unique learning methodology involving a blended delivery mode, self-study material, project-focused learning, web-based boot camps, case studies, discussion forums, and guest lectures by industry experts.
- 3-month online program
- Advanced content writing segments
- A specialization module with certification
- 300+ hours of learning
- Top-class LMS platform
- Academic projects
- 10 hours – Learn how to write, publish, and share your work
- 12 hours – Getting a grasp of a content writer’s work cycle
- 3 hours – Content creation with an improved search ranking
- 20 hours – Set up a WordPress website
You will have hands-on training with tools, such as Yoast, Copyscape, CoSchedule, Grammarly, and Hemingway Editor. You will work on over five live projects as part of your internship, revolving around concepts, such as creating paid campaigns, Google Ads, and real-time SEO strategies.
Course Fee: Contact career counselor for details
Contact Details: +91 7353515515
FAQs related to Content writing Courses in Kochi
Q1. Is a degree required to become a content writer?
You don’t require a formal degree; excellent writing and communication skills are all you need. You should also know aspects, such as SEO and digital marketing techniques. However, having a degree in any specialization is a value add.
Q2. What kind of skillset should a content writer have?
A content writer needs to be creative and should have excellent communication skills. They should be adaptable to different writing styles and expert in performing quality research. Also, they should have adequate knowledge about SEO, social media, and some awareness about digital marketing.
Q3. What are the top content writing jobs in 2022?
The top trending job profiles you can pursue this year are blog writer, technical writer, copywriter, ghostwriter, and social media writer.
Q4. Is a portfolio important for a content writer?
A portfolio is like a resume. It is a way to highlight your work as a content writer. It plays a crucial role when you apply for content writing jobs.
Recent statistics show that the global online shopping market has grown drastically, reaching almost 4 trillion in 2020. And so, businesses have understood the importance of digital marketing and how effectively it can bring in a notable improvement in their sales. If you believe you have the skills to write innovatively, you can explore your opportunities in the digital marketing world, which thrives on quality content. You may enroll for one of the top content writing courses in Kochi mentioned above. You are sure to excel as a professional content writer and develop rich content which will work splendidly on online platforms, eventually helping businesses to convert their leads into long-term customers.