Find out the best content writing courses in Chennai and see which one offers the maximum benefits from the reviews here.
Chennai is the capital of the state of Tamil Nadu and is a big IT and tech hub. Over the years, it has attracted people from different cultures and professional backgrounds. Most of these are students and young professionals.
Chennai is a major business center in South India. The city has the largest IT park in Asia. But many recognized universities and colleges are also situated here. Some of them are SRM, Anna University, VIT, as well as IIT Madras.
There are many enthusiasts of content writing jobs in Chennai. This profession is very ideal for students and working professionals who are willing to earn some extra income. To learn content writing, these enthusiasts look for the best content writing courses in Chennai.
But there are just too many content writing courses in Chennai. So it becomes difficult to gather more information and compare. But this list of the best content writing courses in Chennai is here to help.
But first, let us learn why content writing is a great profession.
What is content writing?
Content writing refers to writing for the web. It includes writing blogs, landing pages, press releases, emails, social media posts, product descriptions on e-commerce websites, and so on. It involves the process of planning, strategy, writing, editing, call-to-action, publishing, and promoting the content across various media.
Content writing can be done for businesses, but also for creative media. Content writers are also in demand for writing video scripts, ad copy, film scripts, podcasts, etc.
The content writing profession has a dynamic form of employment. Content writers can work at an agency full-time, they can work part-time, or work as a freelancer taking on their own projects.
Why is content writing in demand?
Content writers are in great demand worldwide. Thousands of businesses go online every week. Businesses are realizing that in order to survive the next big transformation in consumer culture, they need to have an online presence. But there is a challenge.
There is great competition online. Even among local businesses. In order to stand out, it’s not just enough to have a plain boring website. Businesses need to have a strong and compelling presence.
The answer to this challenge lies in the consumer motive behind a search engine request. Whenever a user makes a search, he/she is often looking for a solution to a problem. And most of the time, the solution is a piece of information, a product, or a service.
Businesses produce goods and offer services that are targeted to such users. And the digital medium has made it easier than ever before to selectively reach people who are actively looking for your business.
Blogs are one of the ways where these businesses help people get solutions to their problems. Then these blogs are used to raise consumer awareness about a product or service. This helps in lead generation and, in turn, leads to sales.
Thus blogs have immense value to businesses in the digital medium. But a blog cannot be simply written by anyone. Blogs are equivalent to an ad copy where the writer has to inform the user about a product without being too sales-y. People are looking for information. They only want information that is highly relevant.
If the blog does not satisfy the user completely, is difficult to read, or keeps trying to sell persistently, the user gets annoyed. When the user gets annoyed, the only action left to take is to hit that back button on the browser. And there goes a sales opportunity.
Content writers are experts at fulfilling user requirements. They write the content in an organized structure, following the practices of good writing, and keeping the subject interesting. All this in order to make the user read the content until the end. Maybe even clicking the call-to-action button.
Content writers generate direct value for businesses. Their work is directly related to increased sales because they directly interact with the audience. This is why they are paid handsomely by businesses.
Freelance content writers take better advantage of this status-quo. Since they obtain work directly from the client, without any agency in between. Often agencies take a big chunk of the prices they charge clients. It is used up as operational costs of running a content agency.
Freelance writers often get paid more than full-time writers working in a content agency. Freelancers can also charge as per their own preferences. If the professional assumes a more significant role with a larger impact and increases labor, he//she might charge more. They also charge more if the advantage of the business is also more.
The people who are in charge of negotiations in a content agency are different than people who create content. Content creators get a fixed salary no matter how high the client might be paying for that content.
But it is a good idea to start a content writing career by working in a content agency. A beginner content writer can also work under an expert. Because it is necessary the learn the basics or the tricks of the trade, before you can dive in solo.
Being a freelance writer is not just about writing. It is about running a small business. It is necessary to improve the core value of the business ie. writing skills, before starting a content writing business.
Full-time writing gives a lot of ground to practice. The novice writer can improve his/her writing skills and understand the industry better.
Part-time writing is the middle ground. It requires fewer hours compared to full-time writing. The part-time writer also gets to practice his/her skills and work in a schedule.
Part-time writing is often the most suitable form of content writing for students and working professionals. They have responsibilities during the day but can spare a few hours every day.
Students can earn enough extra income to meet their daily expenses and be financially independent.
Through part-time writing, they can also enjoy various benefits in their profession. These include better expression of thoughts, improved articulation, better diction, and clarity in thoughts.
These are valuable skills in any profession. That is why kids are encouraged to maintain a journal.
Part-time content writing is also a great option for housewives, entrepreneurs, blogging enthusiasts, thought leaders, and anyone who is interested in presenting their thoughts to the world.
How to learn content writing?
- How do you become the fastest runner in the world?
- By running. Right?
- But is that enough?
- Do you need anything else?
- What is it?
- A coach.
Learning content writing is similar. In order to be better at writing, you need to write more than an average person. But you also need a coach or an expert to offer guidance and direction.
A content writing course is a coach that will assist you in skill development for content writing. It will offer you an environment where you can practice your early efforts into writing. You will learn the direction where your efforts must be. You will learn the difference between good and bad writing.
If you live in Chennai, you are in luck. There are many good content writing courses in Chennai but there are many that fall short of the competition. In this article, you will learn about the best courses in Chennai to learn content writing. Compare and decide which one suits you best.
Content writing courses in Chennai
IIM SKILLS is a digital marketing institute. It offers one of the best content writing courses out there. In Chennai as well as in India. They have more than a decade of experience. More than 5000 professionals from over 35 countries have been trained here and have landed great jobs in digital marketing.
The course highlights include:
- 16-hour theory sessions
- 60-hour live projects and case studies
- Free access to tools worth INR 35k
- Internship opportunity
- 100% placement assistance
The course has 12 modules, each dealing with one important skill to master content writing. The course is very intensive with more focus on case studies and assignments. IIM SKILLS believes that learning is more productive when students practice in real situations.
For this reason, all students are required to start a blog. Here they can apply the lessons learned in the class and experience a personal live project. Students also learn how to look for a profitable niche so that they can monetize it if it becomes successful.
In the first module, students are taught everything about domains and hosting. Students are taught how to start a blog. They are introduced to various hosting companies.
In the next module, they are taught web design and various UI/UX principles. After this, students are ready to design their own websites. They are prepared to give an aesthetic look to their blog and learn to provide smooth user interaction with the website.
In the third module, students learn about content writing in-depth. They learn about different types of content and the differences between them. These types of content include blog content, ad copy, press releases, product descriptions on e-commerce sites, ebooks, social media posts, emails, and so on.
In the fourth module, students begin to learn some SEO skills like a keyword search. They use various tools to find out competitive keywords and comparisons on the basis of various parameters. Then they learn how to create a content strategy with sales funnel and the business objectives under consideration.
In the next module, students learn how to approach content. They learn various concepts like content planning and user engagement. Candidates are introduced to various techniques for increasing engagement and readability including interactive content creation, using relevant images, and infographics.
Students also learn to improve average click-through-rate by efficient headline writing and a compelling perspective.
The sixth module centers around improving grammar and paraphrasing. Students are taught how to use various tools to improve these skills since errors in writing break the reading flow and the user may leave the site.
In the seventh module, students are introduced to the problem of duplicate content. They learn how search engines detect plagiarism and how it can damage website rankings and also the reputation of the content writer professionally. Students learn how to detect duplicate content that may have inadvertently crept in so they can remove it.
Over the next few modules, students learn content promotion through channels like email and social media. They are taught how to create mailing lists. They are also taught how to create social media content for maximum user engagement and reach.
Students learn how to use various social media plugins that help manage social accounts. Then students learn how to perform local SEO by setting up the Google local directory.
In the last module, students learn about income creation through content writing or blogging. They learn about Admob monetization and affiliate marketing. Those who wish to freelance are taught how to look for clients, do client prospecting, client pitching, and publishing.
Selected students get a chance for an internship with one of the IIM SKILLS partner organizations. All students get 100% placement assistance to flag off the career of their dreams.
All the classes at the IIM SKILLS course are online so that students from any part of Chennai can learn without the hassle of a commute. The course offers a money-back guarantee if the student is not satisfied. It is the only content writing course in Chennai that guarantees success.
FITA or Focus’d IT Academy is a training organization that conducts more than 120 courses. It has more than 500 expert trainers and wide-reaching industry connections for student placements. FITA has trained more than 20,000 professionals across all 120 courses. They have opened centers in Chennai, Madurai, Coimbatore, and Bangalore as well.
The courses range from software development, mobile and web app development, artificial intelligence, data analytics, cybersecurity, economics, accounting, foreign languages, and digital marketing. The classes are ensured to be interactive. Back-and-forth discussions between teachers and students are encouraged.
FITA has one of the top content writing courses in Chennai. The course highlights include:
- 60-hour course with flexible timings
- Combination of theory and assignments
- Batch strength limited to 5
- Expert faculty
- Placement assistance with partner organizations
FITA’s content writing course is widely recognized among students and organizations alike. The faculty has more than 10 years of experience. The institute itself boasts of a wide and strong network with other organizations that took years to form.
The content writing course is divided into multiple modules. The course begins with the fundamentals of writing. It introduces various tools for improving grammar and some tools for editing.
In the next module, students learn how to design websites. They learn various design principles useful for web design.
In the next section, students learn about the technical side of content writing. They are taught about SEO and how search engines work. They learn about bots like crawlers and site indexers.
Then students learn about different stages in content writing starting from keyword search, planning, research, writing, editing, and publishing. They learn about editing content based upon the medium intended and the target audience.
Students learn about differences in writing styles in different content like blogs, ad copy, press releases, emails, social media, and so on. Students learn to write effective ad copy since writing promotional material is a major part of the content writing profession. They learn how to create search engine marketing campaigns aimed at increasing Click-though-rate and gaining high-quality leads.
Students are then taught about technical writing and academic writing. They learn how to present complex technical information in a form that is easy to read and understand.
Then they learn about publishing. Students are taught how to use WordPress and learn about various blogging tools.
At the end of the course, students receive special preparation for job interviews and placements. They get assistance on resume preparation and are recommended to various companies in the institute’s network.
Another one of the top content writing courses in Chennai is provided by the Spark Academy. Spark Academy is a professional training organization that conducts courses in Human resources, event management, taxation, design, soft skills, and digital marketing. All the courses have been designed as per industry requirements by generating insights from their clientele.
The academy has been providing these courses for 20 years. They are widely recognized in Chennai as one of the best professional course providers and have a strong industry connection. All classes are conducted by creating real-life learning scenarios for students. Practicals and assignments are encouraged.
The highlights of the content writing course in Chennai include:
- Practical approach
- Flexible timings for classroom batches
- Experienced faculty
- Placement assistance
There are multiple options for batches throughout the day. Candidates can even choose weekday or weekend batches. Professionals who want to finish courses fast can opt for fast-track courses.
The course puts emphasis on writing skills in the theory sessions. Students learn the most efficient writing process when it comes to content. They also learn to use various writing tools that make it easier to produce error-free and easily readable content quickly.
Then they learn about SEO techniques. This is better taught through practicals and case studies. Students learn the importance of SERP rankings for businesses. They also learn how to perform SEM.
Then students learn how to publish and promote the content via various channels.
All students who have a genuine interest in writing and a flair for good writing are eligible for this course.
All students get placement assistance. Students also receive content writing job interview training. They learn about common questions asked during content writing interviews.
PAYILAGAM content writing courses
Payilagam is one of the most popular professional training course providers in Chennai. They started as a software training institute but later diversified their course range. Payilagam believes in constant evolution and adapting to the rapidly changing environment around us. They aim to prepare their students with the same mindset.
Their course portfolio includes software, mobile applications, cloud computing, web design, and digital marketing.
Payilagam offers one of the best content writing courses in Chennai. The highlights of the course are:
- Special focus on writing skills
- Experienced faculty
- Placement assistance
This is a unique content writing course in Chennai. This course provides a special focus on improving the candidates’ writing abilities. They are taught how to use lessons from creative writing to produce a piece of engaging content.
Students also learn the basics of web content creation and learn how to write content that works on the web. Students also learn the various steps of the writing process.
The course gives a lot of value to practical-oriented learning and students are presented with real case studies.
Adwants Digimac is an IAC(Industry Advisory Council) training organization. It is also licensed from DMI(Directorate of Marketing & Inspection). It is one of the most recognized content writing courses in Chennai and also provides digital marketing courses. It is a part of Adwants Creatives which is a well-known digital marketing agency providing services in branding and marketing.
It believes in training professionals in digital marketing through a standardized and industry-accepted training module to fulfill the demands of the businesses in the future. The course range includes SEO, PPC, Social media, content writing, and affiliate marketing.
The major highlights of the content writing course are:
- 15-hour intensive course
- Assignments and case study extra
- Placement assistance
The course is different from the rest because it holds special sessions to address common writing mistakes and how to correct them. It includes ways to improve grammar and paraphrasing.
The academy has an extensive clientele that helps in placement assistance for certified students.
Classes are held both online as well as in the classroom. There are special batches for working professionals.
Zuan Education is the academic wing of the widely known services agency Zuan technologies. It has more than 50 professional courses that are taught by more than 200 expert trainers.
The course range includes digital marketing, content marketing, web design, mobile application development, data science, etc. Zuan has more than 10 years of experience in professional teaching.
The highlights of the course are:
- 20-hour course duration
- Customized syllabus
- Live project
- Expert faculty
- Doubt clearing sessions
- Free demo class
Students can choose individual classes, online classes, as well as classroom batches as per their requirements. They also have the option for weekend as well as weekday classes.
PRODIGITAL MARKETING COURSES
These are professional trainers in the digital marketing sectors. They also have one of the best content writing courses in Chennai. They also have various courses in digital marketing for students, working professionals, marketers.
The courses offered are complete digital marketing, SEO, social media, email marketing, Facebook advertising, analytics, Youtube marketing, and so on.
The highlights of the course are:
- Classes are all practical
- live projects
- 100% placement guarantee
Q. Is the content writing industry opportunistic?
Ans- Yes, the content writing industry is very opportunistic and evolving at an extraordinary pace. The average payouts for content writers are very good in companies, and the freelancing space is also quite active lately.
Q. How to learn content writing?
Ans- As long as you know what things to look for, the internet is the best place to learn content writing. However, if you are not aware of the terminologies, then it is better suggested to learn through a content writing course.
Q. Are certifications important for content writing?
Ans- Yes, certifications are important, and the value of the certification really depends on the organization issuing the certification. One of the most recognized certifications in content writing is the HubSpot content marketing certification.
Willing to learn about the professional courses after higher secondary education? Read about the best professional courses after 12th here
Chennai has a unique culture. With some of the largest universities in India, it has a fairly diverse student and worker population. There are different requirements. This gives rise to a multicultural environment.
This character is also reflected in the media industry in Chennai.
These were the best content writing courses in Chennai. We hope the information mentioned here made it easier for you to make an informed decision.